Territory Manager

Yards Brewing Company is looking for a Territory Manager to lead sales execution, distributor management, and brand growth in a defined territory. This role is responsible for building and maintaining strong relationships with key distributor personnel and retail accounts (on-premise and off-premise) to drive sales, expand distribution, and enhance brand visibility.

We are building a high-performance sales team focused on accountability, continuous training, and growth. This role is ideal for a driven, self-motivated professional who thrives in a fast-paced, results-oriented environment and is looking for future advancement opportunities within the company.

Key Responsibilities:

Sales & Account Management

• Achieve volume and distribution targets in the assigned territory and 75 key accounts.
• Execute a regular call frequency for key on-premise and off-premise accounts to build relationships and drive growth.
• Conduct monthly, quarterly, and annual business reviews with distributor partners and top retail accounts.
• Expand brand presence and product placement within key markets through strategic sales efforts.
• Monitor and maintain beer inventory levels to ensure core and seasonal products are well-stocked in accounts.
• Utilize VIP sales data to identify opportunities, analyze market trends, and develop strategic sales plans.

Distributor Engagement & Performance

• Develop and maintain strong working relationships with distributor personnel to ensure alignment with Yards’ goals.
• Execute wholesaler engagement initiatives to motivate and inspire distributor teams.
• Track and measure distributor execution against key metrics including distribution, volume, and promotional effectiveness.
• Identify opportunities to improve sales and velocity through enhanced merchandising and promotional efforts.

Retail Execution & Brand Growth

• Conduct retail audits and quality control checks to ensure Yards products are properly merchandised and represented.
• Maximize brand visibility and product velocity in retail locations by improving shelf presence, displays, and promotional execution.
• Plan and execute beer tastings, beer dinners, special events, and festivals to increase consumer engagement and trial.
• Monitor and uphold strict quality standards at all accounts.

Data-Driven Decision Making & Reporting

• Utilize sales tools (IRI, Nielsen, VIP) to develop and implement strategic sales plans.
• Analyze sales data and market trends to identify growth opportunities and sales gaps.
• Manage local budgets including volume, sales, and marketing expenses to optimize spend.
• Complete administrative tasks in a timely and organized manner, including expense and mileage reports, sales reports, and work calendars.

Qualifications & Skills:

• 3-5 years of beverage sales, trade marketing, or distributor management experience (preferably in the craft beer or beverage industry).
• Strong understanding of distributor networks, retail execution, and sales strategy.
• Proven track record of achieving sales goals, increasing brand presence, and developing strong customer relationships.
• Experience using VIP, IRI, Nielsen, or other sales data platforms to track performance and build sales strategies.
• Ability to travel regionally and work nights and weekends as required for activations and events.
• Must be able to lift 50 lbs. (kegs, POS materials, event setups, etc.).
• Proficiency in Microsoft Office, CRM tools, and sales tracking systems.

Why Join our Team?

As of January 2025, Yards has launched Made by Philadelphia, a platform uniting hometown brands and strengthening our market presence. By bringing together the region’s top local producers, we’re building the largest local sales force in the area.

As a Territory Manager, you’ll have the chance to grow your career, make a meaningful impact, and be part of a passionate team dedicated to quality, innovation, and community.

The platform currently features Yards Brewing and Evil Genius Brewing, with more exciting brands on the way. Made by Philadelphia is more than a sales initiative—it’s a commitment to supporting local craft culture and delivering authentic, high-quality products to our customers.