What are the responsibilities and job description for the Content Marketing Specialist position at YCharts?
The Company
Building and executing a great investment strategy shouldn’t require a PhD or a million-dollar budget—it should be simple. As a leader in fintech and wealth-tech, YCharts empowers financial advisors, asset managers, and wealth managers with best-in-class investment research tools, data visualization, and sales enablement software.
Our cloud-based SaaS platform helps users make smarter investment decisions and communicate more effectively with clients. With an 8-time Inc. 5000 Fastest Growing Company honor, we’re a thriving growth-stage company serving top firms like John Hancock, TD Ameritrade, Fidelity, and Charles Schwab.
The Position
We’re looking for a Content Marketing Specialist to lead our content strategy and execution. This role is ideal for a strategic thinker who can develop high-quality content that drives brand awareness, engagement, and leads. You’ll oversee content creation, distribution, and performance tracking while ensuring messaging aligns with our target users.
Key Responsibilities
- Execute a content marketing strategy that supports business goals and audience needs.
- Create, edit, and manage various content types, including blog posts, whitepapers, videos, case studies and email campaigns.
- Collaborate with cross-functional teams, including product, sales and customer success.
- Optimize content for SEO and lead generation, ensuring best practices in keyword strategy, internal linking, and metadata.
- Manage a content calendar to ensure a consistent publishing schedule across channels.
- Oversee content distribution across multiple platforms, including the company website.
- Analyze content performance using analytics tools and adjust strategy based on insights.
- Ensure brand voice, tone, and messaging remain consistent across all content.
Qualifications & Experience
- Bachelor’s degree in marketing, finance, economics, communications, journalism, or a related field.
- 3–5 years of experience in content marketing, copywriting, or digital marketing.
- Strong writing and editing skills, with the ability to create compelling, data-driven content.
- Experience with SEO best practices, content analytics, and performance tracking.
- Familiarity with content management systems (e.g., WordPress, HubSpot) and marketing automation tools.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Strong analytical skills to measure content effectiveness and make data-driven decisions.
- Experience in B2B or SaaS marketing is a plus.
- Experience using YCharts is a big advantage.
Benefits & Perks:
- 100% employer-paid health, dental, and vision insurance.
- 401(k) match to support your financial future.
- Flexible time off, vacation days, sick days, and a celebration day.
- Paid parental leave to support work-life balance.
- Professional development stipend to help you grow in your career.
- Hybrid work schedule with flexibility to work both in-office and remotely.
- Summer hours so you can enjoy more sunshine.
In-Office Perks:
- Weekly lunch credits to fuel your day.
- Premium beverages and snacks to keep you energized.
- Regular team events and activities to foster a fun and engaging culture.
Why Join YCharts?
We’re more than a fintech company—we’re a team that values innovation, collaboration, and people-first leadership. Our award-winning culture speaks for itself:
- Inc. 5000 "Fastest Growing Companies"
- Crain’s "Best Places to Work in Chicago"
- Inc.’s "Best Places to Work"
- Built in Chicago’s “Best Places to Work”
- American Banker's "Best Fintechs to Work For"
At YCharts, your ideas matter, your growth is supported, and your impact is real.
YCharts is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.
