Account Based Marketing (ABM) Specialist

Be a part of our successful, growing business during international transformation.

As an ABM Specialist, you will be responsible for implementing creative account-based marketing strategies in lockstep with the sales team under guidance from marketing leadership. You will help grow Yes Energy’s existing book of business and help drive new logo opportunities for the sales team via impactful campaigns. This role is part of a larger marketing team that helps grow and nurture MQLs, thoughtfully engages with existing customers to grow their adoption of Yes Energy products, and helps shorten sales cycles.

Yes Energy has best-in-class data and analytics offerings that serve customers in the rapidly growing North American power market. This role is critical to Yes Energy’s strategic plan to expand its existing and new offerings to existing market segments and emerging sectors we are well positioned to serve.

• Salary range: $80,000 - $95,000 USD
• Location: Boulder, CO
• Full-time
• Hybrid

• Reporting to: Marketing Manager

• ABM Program Management & Strategy: Work closely with the Marketing Manager to plan and implement highly personalized ABM campaigns based on customer segments. Craft and implement targeted ABM strategies to engage and convert high-value accounts, aligning closely with sales objectives.
• Partner with Sales: Foster a collaborative relationship with Sales teams, including account managers and account executives; train sales and relevant team members on new ABM strategies. Leverage campaign insights and engagement metrics (i.e., email opens, downloads, etc.) to help Sales prioritize outreach.
• Campaign Ownership: Implement targeted ABM campaigns, primarily leveraging tools like Salesloft, Paperflite, and HubSpot. Leverage intent data from platforms like 6sense and Salesforce to refine segmentation
• Content Development: Collaborate with content creators to produce assets that address target accounts' specific needs and pain points.
• Partner with Demand Gen: Identify paid media opportunities to help reach ABM goals (primarily across LinkedIn, display, and paid search). Help monitor budget and spending related to paid components of ABM campaigns
• Customer Research: Dig into the target account’s business needs, challenges, and decision-making process, informing customized marketing initiatives
• Report and Optimize: Spearhead weekly reporting of ABM campaign activity against Key Performance Indicators (KPIs) and track ROI; use findings to improve adoption of tactics by internal team members and finetune outreach or content strategies

• Minimum of 3 years B2B tech marketing experience; bonus for working across multiple product lines

• Minimum of 2 years ABM experience working across marketing and sales departments to implement strategies

• Experience or passion for power markets and the energy industry is a plus
• You’ve built and run ABM campaigns before and have experience supporting campaigns that help Sales close $100k-$200k deals and targeting the complex buying committees that shape and influence deal decisions
• Strong understanding of how sales works, how to support complex deals, and how to get buy-in from sales team members on new strategies
• Strong communication skills and ability to work across multiple teams; effective strategy and ABM campaigns require collaboration across Sales, Customer Success, Product Marketing, Content Marketing, and more
• You're comfortable with a diverse tech stack and/or willing to learn new technologies. Primary platforms we use at Yes Energy for marketing & ABM: Salesforce, 6sense, Salesloft, HubSpot, Paperflite, Google Analytics, Linkedin Advertising
• Bonus: Familiarity with ABM tools like 6sense or Demandbase; you’ve used these tools to help create campaigns
• Excellent project management skills; you love keeping the ship on course

Yes Energy delivers real-time market data and electric power trading decision solutions. Over 1,000 market participants use Yes Energy solutions daily. The business is a leader in all aspects of information content collection and management, developing and delivering data and market analytics solutions. Since its inception in 2008, Yes Energy has become a trusted and respected supplier of innovative and reliable solutions focused on the needs of power market analysts, traders, and trade managers. Yes Energy has a team of 300 amazing professionals in Boulder, CO (HQ); Boston, MA; Chicago, IL; Glendora, CA; Richmond, VA; London, United Kingdom; Auckland, New Zealand; and Bucharest, Romania.

• We love innovation and solving tough challenges;
• We are “high standards people” who combine passion and pride with hard work and rewards of all kinds- in an ethic that is consistent across the company;
• We’re team-focused with a flat hierarchy- we work in small teams on well-defined projects that directly impact the success of the business;
• We play to the strengths and experience of each person while each of us also works along a continuum of roles adjacent to our focus area. This presents the challenge of maintaining a broad set of skills as well as an opportunity to learn and contribute in many ways;
• We are constantly growing. Professional development happens every day and every year.

We offer highly competitive salaries and real bonuses that are achievable and that you can impact. Our benefits package is also very competitive, including medical insurance, a 401 (k) Plan with matching, flexible vacation, and flexible work schedules. Yes Energy encourages and funds investment in both formal and informal professional development.

At Yes Energy, we are dedicated to building a diverse, inclusive, and authentic workplace. If you’re excited about this role but your experience doesn’t perfectly align with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

In accordance with Colorado law, the range provided is Yes Energy’s reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as location, experience, knowledge, skills, and abilities.

Yes Energy provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Yes Energy complies with applicable state and local laws governing nondiscrimination in employment in every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.