What are the responsibilities and job description for the Healthcare GTM Marketing Manager position at Yes Hearing?
Company: Yes Hearing
Location: Texas
About Yes Hearing: Yes Hearing is revolutionizing hearing care by making it more accessible and convenient. We have been selling leading prescription hearing aids across the US for 5 years and have helped thousands of patients hear better.
Position Overview: We are seeking an experienced GTM Marketing Activation Manager to join our dynamic team. The ideal candidate will have a strong background in launching local businesses, particularly within the healthcare sector. This role is crucial for designing and implementing go-to-market strategies, developing sales funnels, creating outbound sales scripts, and executing location launches.
Key Responsibilities:
- Go-to-Market Strategy: Design and execute comprehensive go-to-market strategies for local business launches, ensuring alignment with overall business objectives.
- Sales Funnel Development: Develop and optimize sales funnels to drive customer acquisition and retention, utilizing data-driven insights to enhance performance.
- Outbound Sales Scripts: Create effective outbound sales scripts tailored to target audiences, ensuring clear and compelling messaging.
- Location Launch: Plan and manage the launch of new locations, coordinating with cross-functional teams to ensure seamless execution and maximum impact.
- Market Research: Conduct thorough market research to identify opportunities and trends within the healthcare space, including dental and vision sectors.
- Performance Analysis: Monitor and analyze the performance of marketing campaigns, providing regular reports and actionable insights to senior leadership.
- Collaboration: Work closely with sales, operations, and executive teams to ensure cohesive strategies and successful local business activations.
Qualifications:
- Experience: Proven track record in launching local businesses, particularly in the healthcare sector (e.g., dental, vision, hearing).
- Strategic Thinking: Strong ability to design and implement effective go-to-market strategies.
- Sales Expertise: Experience in developing sales funnels and outbound sales scripts.
- Project Management: Excellent project management skills, with the ability to plan and execute location launches.
- Analytical Skills: Proficient in analyzing market data and campaign performance metrics.
- Communication: Exceptional written and verbal communication skills.
Benefits:
- Base salary plus commission opportunities based on sales and conversion metrics
- Opportunities to grow within a fast-paced, innovative company
- 401(k)
- Dental insurance
- Health insurance
- Vision insurance
- Paid time off
Job Type: Full-time
Ability to Commute:
- Texas (Preferred)
Work Location: On the road
