Digital Marketing Manager | Association

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At the Y, strengthening community is our cause. Our staff members are people who drive this cause – it is because of our drive, our passion, our belief in others, and our belief in the strength of our mission that we are able to make a difference – every day.

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JOB LOCATION: Association Office located at the Wellmark YMCA
HOURS/DAYS SCHEDULE: Standard work week, but may work evening or weekend hours to accommodate events.
SALARY: $50,400 - $55,000 annualized
CLOSING DATE FOR APPLICATIONS: April 20, 2025 - Applications will be reviewed on a rolling basis.

POSITION SUMMARY:
This position is responsible for the development and execution of the YMCA’s digital marketing campaigns in alignment with the Association’s strategic goals; building an engaged social media community; and managing the YMCA’s website and other digital properties.

ESSENTIAL FUNCTIONS:

• Develop, coordinate and implement plans and tactics for digital marketing and communications in alignment with the Association’s strategic goals.
• Manage the organization’s websites, mobile app and other digital properties, including content management and functionality; serve as liaison to and direct the work of service providers.
• Collaborate with Association Membership Director to market YMCA membership and programs to members and potential members.
• Conceptualize, plan, implement and manage Association social media campaigns and platforms, creating an engaged online community.
• Provide direction and assistance to YMCA branch executives and program directors in the development and execution of social media strategy and content.
• Curate content, write, design, produce, and publish YMCA electronic communications including email newsletters, short videos, and digital campaigns.
• Work with staff to find and write stories of impact, report current news, and gain an in-depth knowledge about programs, activities, and human interest stories in the organization.
• Track and analyze digital metrics to report on and make recommendations for improvements.
• Maintain current and relevant knowledge on digital marketing tools the organization uses regularly.
• Maintain an awareness and knowledge of monitoring trends and technology development, including new options and capabilities that may have the potential of moving the organization’s digital communication efforts forward.
• Develop training for Association and branch staff on the use of digital platforms and best practices for content and posting.
• Organize and maintain an online library of digital resources (photos, video, logos, etc.) for use by Association and branch staff.
• Attends department, branch, and association meetings as required
• Performs additional duties as assigned by supervisor or designated staff person.
• Demonstrates and support the objectives of the Association as embodied in the mission statement and values.

QUALIFICATIONS:

• Bachelor’s degree in Marketing, Communication, a related field, or equivalent work experience
• Minimum of three years of direct experience in marketing, advertising, or online marketing.
• Advanced skills and experience with social media and digital platforms (especially Facebook, Instagram, LinkedIn, TikTok and YouTube), web content management systems, and email marketing programs.
• Proficient in use of Google Workspace or Microsoft Office.
• Experience in Adobe Creative Cloud (Photoshop, InDesign, Illustrator) and video editing programs would be considered a plus.
• Strong copywriting and editing skills and experience; proficient in AP style
• In-depth knowledge of the digital marketplace, including trends in digital advertising, social media and digital metrics
• Proven experience in the delivery of integrated digital campaigns
• Photography and videography experience

PHYSICAL REQUIREMENTS:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the responsibilities of this position, the employee:

• Is regularly required to talk and hear.
• Is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• Is frequently required to stand, sit, use hands to finger, handle or feel, reach with hands and arms, crawl, and must be able to move around the work environment.
• Needs specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• Must occasionally lift and/or move up to 10 pounds.

WORK ENVIRONMENT:
While performing the duties of this job, the employee routinely uses standard office equipment such as computers, phones, printers and copiers. The noise level in the work environment is usually moderate. This position usually works in an office, but the mission of the organization may sometimes take them to non-standard workplaces. This position works a standard work week, but additionally will occasionally work evening, weekend, and additional hours accommodate activities such as special events and representing the organization at community events. Travel is primarily local during the business day. Occasionally, out-of-the-area and overnight travel may be expected.

Help positively impact children and families in our community and SEIZE THE OPPORTUNITY TO IMPACT YOUR OWN LIFE - experience, knowledge, satisfaction and joy are just some of the ways you'll grow, learn and thrive.

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