Marketing Director

Are you a digital marketing visionary ready to make an impact in your community? Do you have a passion for creativity, storytelling, and design? The YMCA of Greater Montgomery is on the hunt for a Marketing Director ready to elevate our digital presence, engage our community, and help us drive growth, retention, and fundraising through exciting digital campaigns!

As the Marketing Director, you’ll be at the helm of our online presence, orchestrating everything from social media campaigns to website updates, digital ads, email marketing, and dynamic content creation.

If you’re a motivated, creative leader who thrives in a fast-paced environment and loves a challenge, this role will allow you to work for a nonprofit making a difference every day. Bring your expertise in digital marketing, graphic design, and strategy to help us amplify the Y’s mission—strengthening communities and changing lives—in an exciting, innovative way!

WHAT YOU’LL DO:

Lead Our Digital Marketing Revolution!

Develop and implement a cohesive digital strategy that spans our website, social media channels, digital ads, email marketing, and fundraising efforts.

Create and execute a content calendar that keeps us engaging, relevant, and always on brand!

Stay ahead of the curve with new and exciting digital trends that will help us stand out and reach our

goals.

Master of Content Creation & Graphic Design

Use your design skills to create eye-catching graphics, videos, and posts using tools like Photoshop, Canva, and Adobe Creative Suite that will captivate our audience on social media, email, and the web.

Shoot and edit videos to tell compelling stories about the Y’s impact in the community, from program highlights to fundraising events.

Grow Our Social Media Presence

Manage and create engaging posts across all major social media platforms (Facebook, Instagram, Twitter, LinkedIn), telling our story and promoting events, programs, and impact.

Build meaningful relationships with our followers and create a strong, engaged online community that is passionate about our cause.

Email Marketing Extraordinaire

Design and execute impactful email campaigns that keep our members informed and excited—whether

it’s event promotions, news updates, or fundraising calls to action.

Manage email lists, segment audiences, and track performance metrics to improve open rates, engagement, and conversions.

Fundraising Digital Mastermind

Create a digital media plan to support fundraising initiatives and drive online donations with powerful calls-to-action and compelling storytelling.

Work closely with the development team to integrate digital strategies into fundraising campaigns and events.

Collaborate & Innovate

Foster a collaborative team environment, working with both marketing colleagues and branch teams to align efforts and ensure consistent messaging across all digital channels.

Stay ahead of emerging digital marketing tools and trends to keep the Y’s marketing strategies innovative and cutting-edge.

WHAT WE’RE LOOKING FOR:

• Creative thinker with a passion for storytelling, graphic design, and digital marketing.

• Proficient in design tools like Photoshop, Illustrator, and Canva to create stunning visuals that capture attention.

• Knowledgeable in video production (shooting and editing) to create compelling content for social media, email, and website.

• Strong writing and communication skills, with the ability to craft engaging content for diverse audiences.

• Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

• A deep passion for the YMCA’s mission and a desire to help us grow our community and support our programs through creative digital marketing efforts.

QUALIFICATIONS:

• Bachelor’s Degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.

• 1-3 years of experience in digital marketing, social media management, content creation, and graphic design.

• Strong experience with email marketing platforms, social media management tools, and SEO

• Ability to work independently and as part of a dynamic, fast-moving team.

• Bonus points for experience in video production and editing (Adobe Premiere, Final Cut Pro, etc.).

WHY THE YMCA?

Working at the YMCA of Greater Montgomery isn’t just a job—it’s a chance to make a real difference in the lives of individuals and families in our community. Every day, we’re empowering people to live healthier lives, engage in meaningful programs, and strengthen their connection to their community.

We’re looking for someone who shares our values of caring, honesty, respect, and responsibility, and who is eager to contribute their skills to an organization that is truly making an impact.

If you’re looking for a role that combines creativity, strategy, and purpose, where you can take your digital marketing and design skills to new heights while working for an organization that’s transforming lives—this is the place for you!

READY TO APPLY?

We can’t wait to see what you’ll bring to our team! Apply today by sending your resume, cover letter, and portfolio of digital work to Meghan Cochrane.

Benefits include 12% retirement upon eligibility, 403b optional retirement plan, generous PTO plan, and YMCA membership.

The YMCA of Greater Montgomery is proud to be an equal opportunity employer. Employment is subject to a background check.

Job Type: Full-time

Pay: $45,000.00 - $50,000.00 per year

Benefits:

• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Application Question(s):

• How have you used social media to market a project?
• Describe your experience using design software and application tools such as Adobe Creative Suite, Photoshop, Canva and others?

Education:

• Bachelor's (Required)

Work Location: In person

Salary : $45,000 - $50,000