What are the responsibilities and job description for the Vice President of Communications position at YMCA of Metro Atlanta?

Vice President of Communications

Maximise your chances of a successful application to this job by ensuring your CV and skills are a good match.

Vice President of Communications

Apply locations Atlanta, GA YMCA Leadership and Learning Center time type Full time posted on Posted 3 Days Ago job requisition id R0010655

As a thought-leader and best-in-class provider in education, wellness, youth development, and community-building, The YMCA of Metro Atlanta is one of the oldest and most essential non-profits serving in Atlanta. Today, we’re looking for you to join us as we carry out our mission to positively impact lives and communities across the state.

At the Y, we’re an association of like-minded people (staff, volunteers, and members), on the forefront of a movement to ensure that everyone especially children experience an equal opportunity to reach their full potential. In the course of a year, we provide more than 3,000 children, ages 6 weeks through Pre-K with high-quality literacy and STEAM-infused learning; give 58,000 youth and teens access to sports, aquatics, day and resident camps, teen leadership development programs, and employment opportunities; provide over 200,000 members with programs, services, and facilities to enjoy connection and maintain wellness regardless of age; and engage over 25,000 volunteers and donors from across Atlanta to share in the gift of supporting their communities.

NATURE AND SCOPE :

The YMCA of Metro Atlanta is seeking a dynamic and experienced Vice President, Communications to oversee internal and external communications and public relations efforts. This role, reporting directly to the Chief Marketing Officer, is responsible for developing and implementing an integrated strategic communications plan to advance the organization's brand identity and ensure messaging is consistent, engaging, and effectively promotes the YMCA’s brand, programming, and services.

The VP of Communications and her / his team will lead efforts to achieve the Y’s goal in becoming one of the most relevant community impact organizations in metro Atlanta.

RESPONSIBILITIES (including, but not limited to) :

Set strategic direction on the development and implementation of an integrated strategic communications plan to advance the organization's brand identity.
Strong collaboration with VP Marketing on Communications support as part of omni-channel strategy for revenue-generating campaigns and promotions.

Internal communications :

Develop, execute, and manage internal communications in a consistent voice.

Strategic and functional oversight of Y intranet site, including staff and organizational recognition efforts, departmental and association updates, and Executive communications.

Lead visual / video storytelling efforts to amplify the awareness of the impact of the Y CEO messages, YMCA events, community impact stories, donor events, and organizational achievements.

Track and report on intranet analytics with key stakeholders monthly.

External communications :

Collaborate with PR firm to develop and execute a year-long public relations strategy based on the Association’s and departmental goals.

Manage and share PR / communications calendar with key stakeholders monthly.

Working with VP Marketing, leverage visual / video storytelling efforts for use in additional channels such as social media and broadcast campaigns.

Manage communications activities that promote, enhance, and protect the organization's brand reputation, including response around incidents, crises, and issues.

Lead communications support efforts for Praesidium Accreditation project, developing Early Learning communications strategies, and refreshing the Association’s crisis communications plans with key stakeholders.

Develop and nurture relationships with media to pitch story opportunities.

Partner with YMCA leaders to develop executive visibility tactics, including media interviews and panel discussions.

Oversee development of press releases, arranging interviews, and developing talking points / briefing materials for Y staff.

Create and distribute executive messages and internal memos.

Work with PR firm on metrics-based monthly and quarterly reports for CEO and Senior Leadership Team.

REQUIREMENTS :

Bachelor’s degree in journalism, communications, English, or a related field.

10 years of progressive experience in strategic communications planning, public relations, media relations, executive support, and internal communications.

6 years of direct people management experience with a history of increasing leadership responsibilities.

Strong strategic mindset and experience.

Expertise in crisis communications and issues management.

Excellent writing, communication, presentation, interpersonal, and organizational skills.

Ability to influence and communicate with all levels of management and employees.

Strong collaboration skills with both internal and external stakeholders.

PREFERRED REQUIREMENTS :

Master’s degree in journalism, communications, English, or a related field.

Non-profit experience.

Employment and Benefits package for this job posting is offered through the YMCA of Metropolitan Atlanta, Inc.

Employment Requirement :

Ability to pass a pre-employment background check including Criminal Record check, Drug Screening and motor vehicle record (MVR) according to company policy.

Must be legally eligible to work in the US without current or future sponsorship.

This job posting is subject to change at any time.

The YMCA of Metropolitan Atlanta offers excellent benefits and career opportunities as part of our culture of excellence. The opportunities to serve are vast, and we’re looking for a diverse mix of people, who share our values of CARING, HONESTY, RESPECT, and RESPONSIBILITY to join us and do their best work.

The YMCA of Metropolitan Atlanta does not discriminate in employment opportunities or practices based on race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristics protected by law.

Location : YMCA Leadership and Learning Center

Join the YMCA of Metropolitan Atlanta : A Career with Purpose

If you require an accommodation, please click HERE to send an email.

J-18808-Ljbffr

Apply for this job

Receive alerts for other Vice President of Communications job openings

Vice President of Communications

What are the responsibilities and job description for the Vice President of Communications position at YMCA of Metro Atlanta?

What is the career path for a Vice President of Communications?

Job openings at YMCA of Metro Atlanta

Not the job you're looking for? Here are some other Vice President of Communications jobs in the Atlanta, GA area that may be a better fit.

We don't have any other Vice President of Communications jobs in the Atlanta, GA area right now.

AI Assistant is available now!