What are the responsibilities and job description for the Social Media Specialist - Association Office position at YMCA of Silicon Valley?
QUALIFICATIONS :
Check all associated application documentation thoroughly before clicking on the apply button at the bottom of this description.1-2 years of relevant industry experienceDeep understanding of how brands are engaging consumers on social media platformsA creative thinker who quickly and effectively translates ideas into engaging images and messagesClear communicator with exceptional written, verbal, and interpersonal skillsExcellent photography and videography. Graphic design skills a plusWill drive to external Y locations throughout Silicon Valley (Redwood City to Morgan Hill)Attention to detailTakes initiative and build bridges with branches to stay abreast to what is happening at each locationPAY RANGE : $23.00 - $27 / HourESSENTIAL FUNCTIONS : Work in partnership with Director of Marketing Strategy to develop strategic plans and creative direction for daily, weekly, monthly contentLead content ideation; follow through on creation of Y brand compliant content and imagery, and delivery across multiple social channelsProvide assistance to branches and program staff to highlight their programs and events on social media in a timely manner and strengthen their branch page presenceElevate social media presence by surfacing new ideas and getting creative using different formatsStrong ability to work both independently and collaborativelyEffectively manage multiple projects and meet time sensitive deadlines according to our Marketing calendarPromote YMCA offerings and programsShare member storiesContinuously add to our photo and video libraryConnecting and engaging with our Y Partners on social mediaIncreasing our LinkedIn presence including developing content for the CEO and Chief Development OfficerMonitoring and responding to social media activityRaise visibility and understanding of the Y's positive community impact, including but not limited to :
providing access to summer learningaddressing and closing the achievement gapproviding healthy meals for youth and familiesmaking learning fun beyond the classroomProject CornerstoneSafety Around WaterCommunity events : celebrating diversity (holidays), Welcoming Week, Healthy Kids Day, etc.
POSITION SUMMARY : The Social Media Specialist is an imaginative social media guru who will craft creative and strategic messages about YMCA of Silicon Valley's programs and services. This individual will consistently create and deliver fresh content across multiple channels, while retaining the Y brand, mission and voice.This individual will be responsible for increasing brand recognition and growing the Y's online presence.YMCA COMPETENCIES (Leader) : Change Leadership :
Facilitates, co-creates, and implements equitable change for the good of the organization and / or community.Engaging Community :
Builds bridges with others in the community to ensure the Y's work is community-focused and welcoming of all, providing community benefit.Philanthropy :
Secures resources and support to advance the Y's work.Volunteerism :
Engages volunteers and promotes social responsibility at all levels of the organization.Collaboration :
Creates sustainable relationships within the Y and with other organizations in service to the community.Communication & Influence :
Listens and expresses self effectively and in a way that engages, inspires, and builds commitment to the Y's cause.Inclusion :
Values all people for their unique talents and takes an active role in promoting practices that support diversity, inclusion, and global work, as well as cultural competence.Critical Thinking & Decision Making :
Makes informed decisions based on logic, data, and sound judgement.Fiscal Management :
Manages the Y's resources responsibly and sustains the Y's nonprofit business model.Functional Expertise :
Executes superior technical skills for the role.Innovation :
Creates and implements new and relevant approaches and activities that improve and expand the Y's work and impact in the community.Program / Project Management :
Ensures program or project goals are met and intended impact occurs.Developing Self & Others :
Develops self and supports others (e.g. : staff, volunteers, members, program participants), both formally and informally, to achieve their highest potential.Emotional Maturity :
Demonstrates ability to understand and manage emotions effectively in all situations.
J-18808-Ljbffr
Salary : $23 - $27
