Social Media Coordinator-YMCA of the Triangle

POSITION SUMMARY:

The Social Media Coordinator will play a key role in enhancing the YMCA of the Triangle’s online presence and engagement with our diverse community across various social media platforms. The coordinator must have a passion for social media, excellent communication skills and a commitment to the YMCA’s mission.

They are responsible for managing those functions in accordance with the stated mission, goals, and policies established by the administrative staff, governing committees, and the Board of Directors of the YMCA.

ESSENTIAL FUNCTIONS:

• Under the direction of supervisor, develop and execute social media strategies to promote YMCA programs, support membership engagement, YMCA initiatives, and encourage community engagement and support.
• Create compelling and visually appealing content for social media platforms including Facebook, Instagram, X, LinkedIn and other channels in alignment with ongoing Marketing campaigns.
• Manage and maintain the YMCA of the Triangle's social media profiles ensuring consistency in branding and messaging.
• Monitor social media channels for relevant conversations, trends, and news, and respond to comments and messages in a timely manner.
• Collaborate with YMCA of the Triangle staff and volunteers to gather content, stories and photos for social media post to help increase awareness of the YMCA brand.
• Coordinate social media campaigns and promotions to drive membership growth, program participation, and community support.
• Track and analyze social media metrics and prepare monthly reports delivered to the Director of Digital Content and Sr. Vice President of Marketing & Communications to evaluate the effectiveness of campaigns and inform future strategies.
• Stay informed about social media trends, best practices, emerging technologies to recommend innovative approaches for expanding our audience and its engagement.
• Models relationship-building skills in all interactions. Develops and maintains collaborative relationships with community organizations.
• Maintains regular, clear, and concise communication within area of responsibility.
• Performs other duties and responsibilities as assigned by supervisor. 

QUALIFICATIONS:

• Bachelor's degree in Communications, Journalism or related field preferred.
• Minimum of 1-2 years of experience in social media management, preferably in a nonprofit or mission-driven organization.
• Strong written and verbal communication skills with the ability to craft engaging content tailored to diverse audiences.
• Proficiency in social media management tools, analytics platforms and basic graphic design software.
• Excellent organizational skills and attention to detail, with the ability to manage multiple projects and deadlines.
• Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
• Multi-lingual desired but not required.

WORK ENVIRONMENT & PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• While performing the duties of this job, the employee is regularly required to use a computer for extended periods of time and be able to communicate using a computer and phone/smart device.
• The employee frequently is required to sit and reach, and must be able to move around the work environment.
• The employee must occasionally lift and/or move up to 40 pounds. 
• Specific vision abilities required by this job include close vision, distance vision, and the ability to adjust.
• The noise level in the work environment is usually moderate.