Director of Marketing

Are you a dymanic marketing leader looking to make an impact within the thriving Frederick Maryland community? Welcome home!

Job Description

Under the direction of the VP of Social Responsibility, the Marketing / Communications

Director is responsible for the successful development, implementation and maintenance of

a communications strategy and media relations plan to further the YMCA Mission. The

Marketing / Communications Director will serve as a member of the Leadership Team for

the YMCA of Frederick County association and will be integral in strategic planning and

development.

Qualifications

• Bachelor’s degree in related field required.
• Minimum of five years of staff management experience.
• Passionate belief in the Y’s cause of nurturing the potential of all youth,
• supporting healthy living for all people and finding ways to help and support our
• community.
• Ability to relate effectively to diverse groups of people from all social and
• economic segments of the community.
  
  

Essential Functions

• Serves as brand manager for the association.
• Creates Marketing strategy, researches, plans and conceptualizes, for key Association departments including but not limited to Membership, Summer Camp, Before and After School Enrichment Program, Recruitment and Fundraising.
• Project Management
• Manages association CRM including users, training, requesting support, keeping up to date with releases/capabilities and ensure the association is using to its fullest capabilities
• Maintains and updates association website and Google My Business pages, keeping SEO and organic search in mind
• Maintains a healthy relationship with key departments meeting with them regularly and providing them the needed guidance and support for their programs through marketing and communication efforts.
• Coordinates all photography for the association.
• Meets with and oversees all outside Marketing vendors including software providers, advertisers, printers, marketing agencies, freelancers, etc.
• He / she must research, make suggestions and attend with approval of supervisor the latest Marketing / Communications trainings and conferences to ensure state of the art resources are being utilized for the association.
• Hires, trains, evaluates and supervises assigned staff and volunteers. Provides development and leadership to them.
• Develops performance standards for all direct reports and monitors them throughout the year to ensure success.
• Assists with financial development activities of the association.
• Oversees and supports various YMCA special events.
• Develops, manages and reviews departmental budgets related to Marketing/Communications and maintains a positive fiscal position.
• Ensures management and quality of the Marketing / Communication equipment.
• Takes responsibility for areas of the strategic planning of the association designated for Marketing / Communications and assists in other areas in the plan where Marketing / Communications are needed.
• Serves as directed on association committee
• Performs quality work within given deadlines and expectations with or without direct supervision.
• Works independently while understanding the necessity for communicating and coordinating work efforts with other appropriate individuals.
• Gathers data and reports as required for assigned areas.
• Responsible for all administrative paperwork and records for program reporting.
• Helps develop, design and produce the YMCA Impact Report.
• Makes sure YMCA policies and procedures are adhered to both by self and within areas of responsibility.
• Interacts professionally with other employees, members, program participants, volunteers, and other individuals within the community, always being mindful of the YMCA’s mission, vision and values.
• Serves effectively as a team leader/contributor on all assignments.
• Serves as Leader on Duty (LOD) as scheduled.
  
  

Cause-Driven Leadership Competencies

• Mission Advancement: Models and teaches the Y’s values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.
• Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.
• Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.
• Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology
  
  

Required Certifications

• Blood borne Pathogen Training
• CPR, First Aid, AED, Oxygen Certification
• Code of Conduct Training
• Completion of YUSA Team Leader Certification within two years of start date of employment
• Must have a valid driver’s license and be insurable by the YMCA insurance carrier with an acceptable driving record
• Acceptable screening results with comprehensive background check