Marketing Director

Have a passion for creativity, storytelling, and design? Are you a digital marketing visionary ready to make an impact in your community?

Job Description

The YMCA of Greater Montgomery is on the hunt for a Marketing Director ready to elevate our digital presence, engage our community, and help us drive growth, retention, and fundraising through exciting digital campaigns!

As the Marketing Director, you’ll be at the helm of our online presence, orchestrating everything from social media campaigns to website updates, digital ads, email marketing, and dynamic content creation.

If you’re a motivated, creative leader who thrives in a fast-paced environment and loves a challenge, this role will allow you to work for a nonprofit making a difference every day. Bring your expertise in digital marketing, graphic design, and strategy to help us amplify the Y’s mission—strengthening communities and changing lives—in an exciting, innovative way!

Qualifications

WHAT WE’RE LOOKING FOR:

Creative thinker with a passion for storytelling, graphic design, and digital marketing.

Proficient in design tools like Photoshop, Illustrator, and Canva to create stunning visuals that capture attention.

Knowledgeable in video production (shooting and editing) to create compelling content for social media, email, and website.

Strong writing and communication skills, with the ability to craft engaging content for diverse audiences.

Proven ability to manage multiple projects and meet deadlines in a fast-paced environment.

A deep passion for the YMCA’s mission and a desire to help us grow our community and support our programs through creative digital marketing efforts.

• Bachelor’s Degree in Marketing, Communications, Digital Media, Graphic Design, or a related field.
• 1-3 years of experience in digital marketing, social media management, content creation, and graphic design.
• Strong experience with email marketing platforms, social media management tools, and SEO
• Ability to work independently and as part of a dynamic, fast-moving team.Bonus points for experience in video production and editing (Adobe Premiere, Final Cut Pro, etc.).
  
  

Essential Functions

WHAT YOU’LL DO:

Lead Our Digital Marketing Revolution

• Develop and implement a cohesive digital strategy that spans our website, social media channels, digital ads, email marketing, and fundraising efforts.
• Create and execute a content calendar that keeps us engaging, relevant, and always on brand!
• Stay ahead of the curve with new and exciting digital trends that will help us stand out and reach our goals.
  
  

Master of Content Creation & Graphic Design

• Use your design skills to create eye-catching graphics, videos, and posts using tools like Photoshop, Canva, and Adobe Creative Suite that will captivate our audience on social media, email, and the web.
• Shoot and edit videos to tell compelling stories about the Y’s impact in the community, from program highlights to fundraising events.
  
  

Grow Our Social Media Presence

• Manage and create engaging posts across all major social media platforms (Facebook, Instagram, Twitter, LinkedIn), telling our story and promoting events, programs, and impact.
• Build meaningful relationships with our followers and create a strong, engaged online community that is passionate about our cause.
  
  

Email Marketing Extraordinaire

• Design and execute impactful email campaigns that keep our members informed and excited—whether it’s event promotions, news updates, or fundraising calls to action.
• Manage email lists, segment audiences, and track performance metrics to improve open rates, engagement, and conversions.
  
  

Fundraising Digital Mastermind

• Create a digital media plan to support fundraising initiatives and drive online donations with powerful calls-to-action and compelling storytelling.
• Work closely with the development team to integrate digital strategies into fundraising campaigns and events.
  
  

Collaborate & Innovate

• Foster a collaborative team environment, working with both marketing colleagues and branch teams to align efforts and ensure consistent messaging across all digital channels.
• Stay ahead of emerging digital marketing tools and trends to keep the Y’s marketing strategies innovative and cutting-edge.
  
  

Required Certifications

• CPR/First Aid Certification within 30 days of hire months
• Child Abuse Prevention and Bloodborne Pathogens within 30 days of hire.
  
  

Benefits Include

• YMCA Family Membership
• Program Discounts
• Comprehensive Benefits: Medical, Dental, Vision, Long & Short-Term Disability, Employee Life Insurance,
• 12% Retirement
• Optional 403B Retirement Savings Account
• Generous PTO policy
• 8 Paid Holidays
• Troy University Tuition Discount
• Professional Development Opportunities and Trainings
  
  

READY TO APPLY? Email your resume and cover letter to Meghan Cochrane

The YMCA of Greater Montgomery is proud to be an equal opportunity employer. Employment is subject to a background check.