What are the responsibilities and job description for the Director, Digital Content & Social Media position at YMCA?
Director, Digital Content & Social Media
Employment Type : Full-Time
Job Category : Marketing
Borough : Manhattan
Location : Association Office
Salary : $90,000 - $115,000 Annually
The YMCA of Greater New York is here for all New Yorkers — to empower youth, improve health, and strengthen community. Founded in 1852, today the Y serves a diverse population of more than half a million New Yorkers who learn, grow, and thrive through programs and services at our 24 branches. Community is the cornerstone of the Y. Together, we connect active, engaged New Yorkers to build stronger communities.
To help fulfill our mission, we cultivate a culture of learning, leading, and collaboration to enhance community impact. Through our talented staff and “LEAP” career framework (Leadership, Empowerment, Accountability, Personal Growth), we are committed to a people-first approach that fosters trust, inclusion, growth, and development for all.
The YMCA of Greater New York Association Office is seeking a Director of Digital Content and Social Media who will lead the organization’s digital storytelling and social media content strategy. This role is responsible for shaping the Y’s voice across digital platforms, enhancing brand visibility, and driving engagement to support membership growth, program participation, and philanthropic efforts.
Key Responsibilities :
- Evolve and elevate YNYC’s social storytelling through both evergreen brand-driven and timely campaigns in partnership with the Association Office and branch marketing and membership colleagues.
- Be responsible for shaping and maintaining brand voice consistency across digital platforms.
- Develop an overall organic social media strategy, audience growth plan, and measurement / KPI framework focusing on Instagram, Facebook, LinkedIn, TikTok, and Twitter / X.
- Collaborate with the marketing team on creating social media campaigns to support larger brand marketing initiatives to drive growth, reach, and engagement.
- Establish and maintain efficient workflows for content creation, review, and publishing.
- Provide support to YMCANYC branches on social media content planning and creation to ensure brand consistency and quality control.
- Oversee management of the social media content calendar, including crafting and implementing effective content marketing strategies to reach and engage qualified external and internal audiences.
- Manage internal social media ambassador programs – identifying and collaborating with internal staff on content creation and execution across YMCANYC social channels on program development and reporting on program successes.
- Report on content performance and optimize strategy based on findings.
- Lead and mentor a social media community manager.
- Oversee the ideation, planning, scheduling, and publishing of day-to-day social postings across all channels.
- Analyze and present social media insights.
Desired Skills & Experience :
Benefits : The YMCA of Greater New York offers a variety of benefits to its staff members, including retirement benefits, medical, paid time off, free YMCA membership, and more! Benefit eligibility is determined by an individual’s employment status (i.e., full-time or part-time), tenure, and / or the number of hours scheduled to work. Click here for more information.
How to Apply : If you would like to be a member of our dynamic team, please complete our online application and submit your résumé and a thoughtful cover letter that explains your interest in the role and our organization.
If you are a current YMCA employee, please submit your application through the Internal Career Site in Cornerstone.
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Salary : $90,000 - $115,000
