What are the responsibilities and job description for the Marketing Communications Director position at YMCA?
POSITION SUMMARY: The Director of Marketing and Communications is responsible for creating and executing an impactful marketing and communication strategy that drives membership growth, program engagement, inclusion, and brand visibility. This leader will tell the YMCA's story by highlighting the real-world impact of its programs and services on members and participants through compelling narratives, photos, and videos. The role involves leading strategy, fostering community engagement, and ensuring alignment with the YMCA’s mission and values.
1. Bachelor's degree in communications, marketing or equivalent; Master’s degree preferred.
2. Two or more years of professional experience in all aspects of marketing & communications, and/or equivalent combination of education and experience.
3. Knowledge and experience in all aspects of marketing and communications for a non-profit, including proven strategies, best practices, effective communication to external audiences, and quality development and implementation.
4. Passionate belief in the Y’s cause of nurturing the potential of all youth, supporting healthy living for all people and finding ways to help and support our neighbors.
5. Ability to relate effectively to diverse groups of people from all social and economic segments of the community.
6. Proven track record of developing authentic relationships with others.
7. Ability to foster a collaborative team approach to solving challenging situations.
8. YMCA Team Leader certification; if not certified, must obtain certification within 12 months. Requires completion of:
9. Principles and Practices, Introduction to Volunteerism, Introduction to Leading Others, Introduction to Fiscal Management, Leadership Competency Assessment, Team Leader Certification Test.
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YMCA COMPETENCIES (Team Leader):
Mission Advancement: Models and teaches the Ys values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fundraising.
Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.
Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.
Personal Growth: Shares new insights. Facilitates change; models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
