What are the responsibilities and job description for the Membership Director position at YMCA?
The Membership Director is responsible for driving the acquisition of new members. This leader will oversee all aspects of membership services, including strategy development, member engagement, and operational excellence, ensuring alignment with the YMCA's mission and values. This role is responsible for developing and implementing targeted strategies to effectively convert tour prospects into members, while also creating initiatives to re-establish connections and bring back former members. This position supports and impacts the success of all YMCA programs and must be able to work with large teams and manage multiple projects.
- Bachelor's degree in related field preferred or equivalent combination of education and sales experience.
- Previous supervisory experience in customer service preferred.
- Excellent personal computer skills and experience with standard business software.
- Ability to relate effectively to diverse groups of people from all social and economic segments
of the community.
- YMCA Team Leader or Multi-team/Branch Leader certification preferred.
- Previous experience with diverse populations preferred. Ability to develop positive, authentic relationships with people from different backgrounds preferred.
- Drive the development and execution of the membership acquisition through marketing campaigns and other avenues to meet association goals.
- Source and build 3rd party and/or corporate relationships to establish membership partners.
- Develop and implement strategies for membership acquisition, retention, and engagement.
- Use data to identify trends and growth opportunities.
- Align membership initiatives with organizational goals.
- Create an inclusive and engaging environment for members.
- Maintain high membership service standards.
- Oversee systems and processes for efficiency and accessibility.
- Monitor KPIs to assess performance and identify improvements.
- Lead, mentor, and develop membership staff while fostering a culture of accountability and member-focused service.
- Recruit, train, and retain a high-performing membership team.
- Provide leadership, mentorship, and professional development opportunities to membership staff.
- Partner with departments to deliver cohesive member experiences that is customer obsessed and advocates for the member.
- Represent the YMCA in community events to build relationships.
- Prepare and oversee membership budgets and meet financial goals for sustainable growth.
Mission Advancement: Models and teaches the Ys values. Ensures a high level of service with a commitment to changing lives. Provides volunteers with orientation, training, development, and recognition. Cultivates relationships to support fund-raising.
Collaboration: Champions inclusion activities, strategies, and initiatives. Builds relationships to create small communities. Empathetically listens and communicates for understanding when negotiating and dealing with conflict. Effectively tailors’ communications to the appropriate audience. Provides staff with feedback, coaching, guidance and support.
Operational Effectiveness: Provides others with frameworks for making decisions. Conducts prototypes to support the launching of programs and activities. Develops plans and manages best practices through engagement of team. Effectively creates and manages budgets. Holds staff accountable for high-quality results using a formal process to measure progress.
Personal Growth: Shares new insights. Facilitates change, models adaptability and an awareness of the impact of change. Utilizes non-threatening methods to address sensitive issues and inappropriate behavior or performance. Has the functional and technical knowledge and skills required to perform well; uses best practices and demonstrates up-to-date knowledge and skills in technology.
