Marketing Development Coordinator - Full Time

Responsible for the promotion of and advancement of the York Academy mission and vision through marketing and development strategies.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

The main areas of focus for this position are:

• 30% Administrative Management
• 50% Communications Management
• 20% Events Management

PRIMARY RESPONSIBILITIES:

Administrative Management

1. Manage and maintain donor database to include basic donor information, donations, and donor acknowledgements.
2. Utilize the Salesforce database to pull reports, mailings lists, and donor records to assist in fundraising efforts such as individual asks, annual fall mailing, and grant writing.
3. Ensure donations are accurately accounted for in Salesforce and routed to the correct program area in our accounting system.
4. Manage in-kind donations including tracking, gift acceptance, and gift acknowledgements.
5. Ensure branded business materials are available to staff (business cards, letterhead templates, etc.)

Communications Management

1. Communicate York Academy’s brand and initiatives efficiently and accurately via many channels (website, printed materials, social media, etc.).
2. Work in partnership with third-party web manager to ensure the Academy website functions properly.
3. Develop and implement systems to update website content and design across all program areas.
4. Design and publish basic marketing pieces utilizing InDesign, Adobe, Lucidpress and other emerging tools to help program areas increase registrations and to refine the Academy brand (including Program Brochures, etc.).
5. Work with a graphic designer on a limited basis to develop more sophisticated communications pieces including, but not limited to, materials for the York Academy Annual Appeal.
6. Provide training to staff to ensure consistent and effective brand communication via social media, website, video production, print materials, and verbal communication.
7. Coordinate communications efforts to special events via newspaper and radio ads as well as online opportunities.
8. Create, format, and distribute quarterly newsletter.
9. Research and learn new methods for sharing the York Academy brand in an ever-evolving communications environment.
10. Fulfill all other responsibilities assigned by the Chief Executive Officer.

Events Management

1. Provide administrative support for special events including data management, mailings, marketing, and other communication initiatives.
2. Work closely with staff to promote school events including the Annual Block Party, Field Day, Arts Festival, Holiday Program, etc.

MINIMUM REQUIREMENTS OF KNOWLEDGE, SKILLS, AND ABILITIES:

1. Exceptional and effective communication and writing skills.
2. Strong attention to detail and organizational skills.
3. Strong work ethic and will work until the job is complete.
4. Excellent ‘people person’ with the ability to build relationships among staff, clients, and donors.
5. Multi-task efficiently while managing a high-volume workload in a fast-paced, changing environment.
6. Ability to coordinate the efforts of a large team of diverse and creative employees.
7. Demonstrated ability to increase productivity and continuous improve methods, approaches, and departmental contribution.
8. Committed to continuous learning.
9. Demonstrated ability to see the big picture to provide useful advice across the organization.
10. Ability to analyze the effectiveness of all marketing and communication efforts.

PREFERRED SKILLSETS:

      Desired computer skills include:

1.     Proficiency with Microsoft Office (Word, Excel, etc.)

2.     Experience managing a donor database (Salesforce preferred)

3.     Familiar with QuickBooks (non-profit version)