What are the responsibilities and job description for the Marketing Manager Job at Young Again Pet Food in Stacy position at Young Again Pet Food?

Marketing Manager

Pretty Bird International | Young Again Pet Food | Kenzen Koi

Stacy, MN | Hybrid

About Young Again Pet Food

Young Again Pet Food expertly formulates biologically rooted, nutrient-rich diets for cats, dogs, and ferrets. Our mission is to think outside the box by providing innovative formulas, superior ingredients, and exceptional customer service, while prioritizing pet health above all else.

We provide full transparency in our ingredient sourcing, ensuring you can trust what’s in your pet's food to support their health and well-being. Our diets proactively address common health issues before pets show symptoms, ensuring your beloved companions receive optimal nutrition for a longer, healthier life. Because nurturing your furry friends’ health is important.

Our Values

Heart for Pets & People : Driven by our passion for pets and commitment to their well-being, we lead with our heart for pets and their parents. Our goal is to reflect this level of care every day with our customers, but also internally within our team. Empathy guides our interactions, shaping how we listen, understand, and help people feel valued and heard.
Feed Our Curiosity : We nurture a culture of curiosity, where we inspire everyone to ask questions, explore innovative ideas, and take thoughtful steps to advance pet health. We create a workplace where every individual feels proud and respected as a part of our team.
Serving with Care & Kindness : Every question about our pet food or your pet’s health is met with attentive care and expertise. Because of our customer-first mindset, we stand on delivering quality service to each pet and their parents. Our team offers thorough and compassionate guidance to ensure you are informed and confident. We understand pets are members of the family and we cherish them as such.
Transparency : We believe in full transparency. That’s why our formulas contain only meat proteins, low to no starch, and absolutely no fillers. Owning and operating our own factory, we control the manufacturing process from start to finish. No hidden details – just honest information – so you can be confident your pet is eating what’s best for them.
Trust in Nature : Joined by the common belief that nature provides the healthiest options for pets, we formulate according to these wilderness principles. We have over 30 years of research, scientific knowledge, and hands-on experience to guide pet owners on a lifetime journey of health for their beloved pets. We translate this belief into everything we create to support healthier, happier pets.

Three brands under one roof : Young Again Pet Food, Pretty Bird International, and Kenzen Koi. Each of these brands provide different foods for a different pet demographic. As a member of our team, you have the exciting opportunity to support all three brands.

Please note : Young Again Pet Food is currently undergoing a full rebrand (including website) which is expected to be completed by May 2025.

What You’ll Do

Success at Young Again requires a self-starter mindset that embraces change. The nature of our business is fast paced while maintaining a strong emphasis on attention to detail. As an established business of over 35 years, our team would not be complete without a Marketing Manager who will oversee all marketing channels, brands, graphics, and web content. For a full list of responsibilities, please see below.

This position reports to the Manager of Strategy & Innovation. Due to the nature of the position and the location of our office, this position has not been specified whether it is in-person, remote, or hybrid. We will take into account all facets of an applicant’s qualifications to determine the best fit for the role.

Responsibilities :

Brand Management – Develop and implement strategies to build, maintain, and strengthen brand identity, consistency, and market presence across all channels.

Website Content Management – Build and manage all aspects of content which includes, but is not limited to, copywriting, publishing, and graphic creation.

SEO Optimization – Optimize SEO on our website, track competitor activity, and grow Young Again’s digital footprint.

Campaign Management – Develop, build, and execute omnichannel marketing strategies that consider personalization, conversion, and advocacy.

Email Campaign Development & Management – Manage, build, and schedule email campaigns that support the digital marketing strategy.

Social Media Engagement – Develop, manage, and execute social media content inclusive of channels (i.e., Facebook, Instagram, TikTok, X, and LinkedIn).

SEM Advertising – Promote paid advertising on various platforms like search engines, social media, or websites, to reach a targeted audience and promote products.

Marketing Plan – Work with the Manager of Strategy & Innovation to develop a strategic marketing plan to achieve both our short and long-term goals.

Collaborate with Sales to expand and support sales goals and leaders.

Collaborate with Finance to manage the department's budget.

Required Qualifications :

Bachelor’s degree from a four-year college or university in marketing, communications, advertising, or a similar field.

3 years B2C marketing experience.

3 years in SEO experience and improving organic search performance.

Experience in growing social engagement.

Experience in website management, preferably using Wordpress and Woocommerce.

Strong organizational, analytical, and presentation skills.

A strategic, decisive, and results-driven mentality is required.

Experience using Wordpress preferred.

Even if you don’t meet every requirement , we still encourage you to apply! We’re interested in hiring someone who is passionate and curious with a drive to learn.

What makes you a great candidate :

Excels with a can-do, proactive, positive attitude.

Has knowledge of SEO best practices, ranking factors and search engine algorithms.

Thinks with attention to detail and highly organized while managing projects with timeliness and efficiency.

A curious problem-solver with the drive to collaborate with others.

An excellent verbal communicator and written storyteller

Skilled at developing marketing strategy and annual plans.

Knowledge of best practices for database and email marketing – email distribution, dynamic content, testing methodologies, deliverability, performance metrics, CAN-SPAM laws, list segmentation, and database hygiene.

Familiar with Google / Digital Analytics, social media management platforms.

Able to manage web content (creating, organizing, and optimizing digital content on our website including text, images, videos, and other media).

Physical Demands :

Requires sitting or standing for long periods of time.

Requires use of a computer.

Requires typing skills.

Requires access to private, secured internet.

Benefits & Compensation :

Compensation dependent on level of experience. The compensation listed is a starting benchmark.

Benefits :

Health Insurance

401(k) with 4% match

Robust PTO with 10 paid holidays

Bereavement Leave

Hybrid work opportunities

Empathetic & compassionate culture

This position is not eligible for Visa Sponsorship. The Statements above are intended to describe the general nature and level of work being performed by people assigned to this position. They are not intended to be an exhaustive list of responsibilities, duties, and skills. Because these statements are general, the job description is used for a variety of purposes including job evaluations; performance reviews; recruitment; etc. All employees are required to adhere to the highest legal and ethical standards applicable to our industry.

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Marketing Manager Job at Young Again Pet Food in Stacy

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