Marketing Coordinator - Y Corporate Office

MINIMUM ENTRY REQUIREMENTS

Education & Experience:

• Bachelor’s degree in marketing, integrated communications, or relevant field of study.
• Two or more years of successful experience in the marketing field to include: multi-channel marketing, digital application experience, project leadership, and results management with a deep understanding of the intersection of consumer experience, media, marketing and digital technology.
• Proven ability to be an innovative, creative, proactive and self-directed team player in a fast-paced environment
• In-depth knowledge in effective use of social media platforms for a business account, Adobe Creative Suite and Microsoft Office, including Publisher; Drupal experience preferred.
• Excellent written, verbal and visual communication skills including ability to compose and curate content, design graphics and write and edit compelling stories.
• Experience in marketing planning, strategy and workflows, business process design, behavioral marketing, and data mining and analysis.
• Experience in digital marketing of custom applications and websites, on demand or virtual fitness platforms preferred.

Physical/Mental Requirements:

• Visual, auditory, and verbal ability to communicate effectively with people and monitor property and activity
• High level of alertness, concentration, accuracy, and time-management
• Ability to adapt to working in changing conditions and environments
• Able to stand, walk or sit for prolonged periods; occasionally stoop/bend
• Ability to lift up to 35 pounds
• It is anticipated that an average work week will consist of 50 hours; to include possible evenings and weekends

Job Requirements:

• Commitment to the YMCA mission, vision and values
• Must attend New Employee Orientation within 30 days of hire
• Ability to communicate effectively; both oral and written
• Able to work with diverse groups of people with a service oriented approach
• Ability to simultaneously manage multiple priorities/projects
• Able to travel to various sites throughout the Greater Wichita YMCA

RESPONSIBILITIES

• Support YMCA360 marketing projects as assigned.
• Assist with the social media strategy and execute the daily social media activities.
• Track analytics of the success of social media and email campaigns. Prepare monthly reports ensuring they are done on time and with accuracy.
• Assist with the digital marketing strategy and complete web site updates as requested ensuring information is accurate and up to date.
• Create and implement email campaigns for YMCA360 users and partner YMCA’s as well as the Greater Wichita YMCA.
• Maintain and manage new releases of content on the YMCA360 channels ensuring content is delivered on time and with proper communication.
• Execute small video projects as assigned for social media or online distribution.
• Assist with the production of video content ensuring it is of high quality, meets brand standards and follows video content guidelines.
• Assist in producing copy for marketing materials, press releases, emails (both internal and external) as assigned.
• Provide photography and editing support for events and every day happenings around the association.
• Maintain templates in a document resource library ensuring that documents are readily available, accurate and timely for branch/partner utilization.
• Assist with editing marketing brochures and flyers utilizing Adobe Creative Suite and Microsoft Publisher.
• Assist with the YMCA360 Rewards program which includes distribution of rewards items, communication with members regarding rewards items or points, tracking rewards requests and placing/tracking orders for rewards items and resolving issues that may arise in the rewards program.

EFFECT ON END RESULT: The Greater Wichita YMCA’s multi-channel program marketing will bring greater prominence to the Y brand and mission while optimizing usage of marketing tools by all Y staff, improving automation, increasing audience engagement, enhancing personalization, driving enrollment in programs, and providing quality service to the community.