Marketing Communications Specialist

Are you driven by the power of purpose? Do you strive to empower women, eliminate racism and promote peace, justice, and dignity for all? If so, YWCA of Metro St. Louis is the place for you!

YWCA of Metro St. Louis provides our employees with opportunities to make a positive impact in the community while gaining the skills and confidence to have a fulfilling and successful career. 

The successful candidate will work in collaboration with the marketing team, assist in the creation, execution and ongoing management of YWCA’s marketing, communications, public relations and social media activity in alignment with the strategic communications plan to inspire support for the agency and its services:

This includes:

• Social media management, content creation, online community management, website updates and more;
• Spearhead new online projects and stay abreast of current trends that will raise the profile and awareness of YWCA Metro St. Louis through online communications, media relations and online community building;
• Assist with traditional marketing activities, including the creation of print and broadcast ads, and long-form video production;
• Work closely with the development department to create communications to support fundraising activities and events and support other programs and administrative departments as needed.

Responsibilities

 Social Media & Online Community Management 

• Drive and implement ongoing social media initiatives for YWCA programs and brand.
• Maintain and grow YWCA’s social media presence in a manner that engages current community and brings in new audiences.
• Create, schedule and publish content for all social media channels. Maintain social media calendar in alignment with agency priorities.
• Identify and implement new ways to engage online with community partners to expand YWCA’s reach and brand awareness, including utilizing media and community partners.
• Assist with reputation management by monitoring online feedback through social listening and identify opportunities and threats in the social media and digital space. Determine if response is necessary and respond appropriately if needed.
• Recommend advertising campaigns through social media platforms. Monitor and track results. Tweak campaigns through tools such as Google and Facebook analytics.

• Maintain and manage online listings and review sites such as Yelp, Google Business, etc. and leverage user feedback on these sites to advance the mission of YWCA.
• Seek out and implement newest online marketing trends.
• Provide benchmarks and analyze data from social media initiatives to make recommendations on future communications planning and other decision-making.
• Optimize digital communications for search engines and maximum performance on targeted social platforms.
• Conduct keyword research to drive content creation and online advertising.

Communications & Content Creation 

• Convene and work collaboratively with YWCA staff to collect, write and publish content for marketing initiatives, websites, social media, fundraising opportunities, partner websites and more.
• Write copy for programs, events and initiatives.
• Create content and update ywcastl.org for the purposes of promoting events and initiatives online and search engine optimization. Experience working in Canva or Adobe Creative suite a plus but is not required.
• Maintain online properties: copywriting, editing, and managing online content.
• With Chief Marketing Officer, develop and refine internal and external email marketing campaigns to support development, inspire new support and update the community about YWCA initiatives, and program participation. 

Public Relations 

• Help drive efforts and design initiatives for external public relations.
• Create, proofread, and disseminate press releases to traditional media outlets, as well as online.
• Monitor partner sites for shareable content.
• Other duties as assigned by supervisor.

Formal Education

Associate’s or bachelor’s degree in business, Marketing, English, Communications or related field is preferred; 3-5 years’ experience. 

Required Knowledge and Skills

• Excellent written and verbal communication and proofreading skills; writing samples required.
• Skilled and updated knowledge of current social media trends, platforms and best practices.
• There are no supervisory responsibilities.

YWCA of Metro St. Louis is an equal opportunity employer and provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.