What are the responsibilities and job description for the Sales Representative position at Youngstown Publishing Co. DBA The Business Journal?
Sales Representative – Media & Advertising
Location: Youngstown, Ohio
Job Type: Full-time
Compensation: Base salary commission
About Us
The Youngstown Publishing Co. is the premier business media organization in the region. We publish The Business Journal in print, online at BusinessJournalDaily.com, through video, twice-daily email newsletters, and across social media platforms. Our mission is to inform, connect, and engage the business community with essential news, resources, and advertising opportunities.
We’re seeking a dynamic Sales Representative to help drive revenue growth, expand our client base, and introduce innovative advertising solutions.
Job Overview
The Sales Representative will be responsible for securing new advertisers, re-engaging past clients, and selling bundled advertising packages across our print and digital platforms. This role requires a proactive and strategic sales approach, strong relationship-building skills, and the ability to present clear ROI-driven solutions to potential clients.
Key Responsibilities
✅ Expand Client Base & Sales Outreach
- Identify and research 5-10 new potential advertisers weekly.
- Conduct outreach via email, phone, and in-person meetings.
- Develop and maintain relationships with new and existing clients.
✅ Modernizing Advertising Sales
- Transition from traditional ad space selling to customized, bundled advertising solutions.
- Introduce digital flipbooks and other interactive formats to potential advertisers.
- Present clear analytics and performance data to demonstrate advertising ROI.
✅ Customized Campaigns & Bundled Packages
- Develop tailored advertising packages that provide multi-platform exposure.
- Offer cross-platform opportunities, including print, digital, video, newsletters, and social media.
- Provide special incentives, such as limited-time discounts or bonus ad placements.
✅ Re-Engage Former Advertisers
- Launch targeted email campaigns to past clients who have not advertised in the last five years.
- Highlight company updates, new digital offerings, and special promotions.
- Offer free digital access trials and schedule meetings to discuss new advertising opportunities.
✅ Follow-Up & Client Retention
- Maintain a structured follow-up process, ensuring consistent client engagement.
- Make 1-2 follow-up calls per week for each priority account.
- Collaborate with marketing to implement email sequences and campaign automation.
Qualifications & Skills
- Proven experience in sales, preferably in media, advertising, or digital marketing.
- Strong ability to sell value-driven solutions rather than one-time ad placements.
- Comfortable with digital tools and platforms (experience with CRM, email marketing, and analytics tools is a plus).
- Excellent communication, negotiation, and presentation skills.
- Self-motivated and goal-oriented with a track record of meeting or exceeding sales targets.
Compensation & Benefits
- Competitive base salary commission structure.
- Health insurance coverage.
- Cell phone and service provided.
- Mileage reimbursement for travel.
- Expense reimbursement for business-related costs.
- Opportunity to be part of a forward-thinking media company.
- Training on new digital advertising solutions.
- A supportive team environment that values innovation and growth.
Ready to join our team? Apply today!
Job Type: Full-time
Pay: From $40,000.00 per year
Benefits:
- 401(k)
- Health insurance
- Mileage reimbursement
- Paid time off
Compensation Package:
- Bonus opportunities
- Commission pay
Schedule:
- 8 hour shift
Ability to Commute:
- Youngstown, OH 44503 (Required)
Work Location: In person
Salary : $40,000
