What are the responsibilities and job description for the Yours Truly is hiring : Vice President of PR and Communications in Plano position at Yours Truly?
Job Summary
We are seeking an experienced and strategic Vice President of Public Relations & Communications to lead our global communications strategy, enhance brand reputation, and drive impactful storytelling. This executive will oversee corporate communications, media relations, crisis management, and internal communications, ensuring a consistent and compelling narrative across all channels.
Responsibilities
Key Responsibilities :
Strategic Leadership
Develop and execute a comprehensive PR and communications strategy that aligns with business objectives and enhances company reputation and positioning.
Serve as a trusted advisor to senior leadership on reputation management, media engagement, and crisis response.
Lead the corporate messaging framework, ensuring consistency across all communications.
Manage and direct external PR agency on strategy, messaging, and execution.
Media & Public Relations
Cultivate strong relationships with business and trade media, industry analysts, influencers, and industry stakeholders to ensure strong visibility and credibility.
Oversee press releases, media briefings, and executive interviews, ensuring alignment with brand voice and key messages.
Prepare and support regular cadence of lender calls and corresponding communications.
Develop strategy and execute proactive positioning of executives as industry experts through speaking engagements, op-eds / white papers, and media commentary.
Proactively manage crisis communication strategies to mitigate risk and protect the company’s reputation.
Internal & Executive Communications
Develop and implement internal communication strategies and programs that foster employee engagement and alignment with company values.
Partner with HR and leadership on change management communications to ensure clear, transparent messaging.
Support executive leadership with speechwriting, talking points, and thought leadership initiatives.
Brand & Corporate Reputation
Lead corporate social responsibility (CSR) and sustainability communications to enhance corporate reputation.
Monitor public sentiment and industry trends, providing insights to inform communication strategies.
Oversee the development of content for corporate reports, investor communications, and employer branding initiatives.
Qualifications & Experience :
10 years of experience in public relations, corporate communications, or a related field, with at least 3 years in a leadership role. B2B experience highly preferred.
Proven experience in crisis communications, media relations, and reputation management.
Exceptional written and verbal communication skills, including speechwriting and storytelling.
Experience leading internal communications and employee engagement strategies.
Ability to work cross-functionally with executives, marketing, HR, legal, and operations teams.
Bachelor’s degree in communications, Public Relations, Journalism, or a related field (Masters preferred).
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