Business Strategy Intern

This position, reporting to the Senior Director, Digital Strategy, is responsible for producing data-driven analyses and recommendations to support marketing and revenue-generating departments. This position will require knowledge and ability to extract data and produce insights from myriad sources. Significant collaboration with marketing and revenue-generating departments will be required. Strong written and oral communications skills will be required in producing documents to be presented to senior Nationals executives.

Essential Duties and Responsibilities :

• Support revenue and marketing departments through key observations, insights, and recommendations from internal and external data sources
• Develop a deep understanding of the Nationals’ key data sources and Customer Data Platform (CDP)
• Analyze customer segments that exist within the CDP and design various campaigns that maximize customer lifetime value
• Closely track performance of ticket sales through automated marketing and develop methodologies to identify and improve targeted campaigns
• Develop, execute, and analyze surveys to provide meaningful and actionable insights to appropriate departments
• Provide strategic recommendations based on analysis in a clear and visually-compelling nature
• Use marketing tools, including segmentations and econometric modeling, to generate insights on market trends, customer behavior and sentiment, and current campaign performance
• Develop pro forma for and conduct research on innovative ventures / partnerships to determine business viability
• Conduct analyses on ancillary revenue streams (e.g., parking, concessions, merchandise) and develop optimal sales and marketing strategy
• Other duties as assigned

Requirements :

Minimum Education and Experience Requirements

Knowledge, Skills, and Abilities necessary to perform essential functions

Physical / Environmental Requirements

Compensation :

The projected wage rate for this position is $17.50 per hour. Actual pay is based on several factors, including but not limited to the applicant’s : qualifications, skills, expertise, education / training, certifications, and other organization requirements. Starting salaries for new employees are frequently not at the top of the applicable salary range.

Equal Opportunity Employer :

The Nationals are dedicated to offering equal employment and advancement opportunities to all individuals regardless of their race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, matriculation, political affiliation, genetic information, disability, or any other protected characteristic under applicable law.

Equal Opportunity Employer / Protected Veterans / Individuals with Disabilities

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR 60-1.35(c)

Salary : $18