What are the responsibilities and job description for the Graphic Designer, Marketing position at Youth Enrichment Brands?
Youth Enrichment Brands (YEB) is the nation's leading youth activities platform, offering best-in-class camps, classes, leagues, and lessons for over one million kids each year. The YEB mission is to help as many kids as possible discover and develop their passion while building critical skills for life.
YEB encompasses i9 Sports (the nation's largest youth sports league franchisor), School of Rock (the most revolutionary music education school in the world), Streamline Brands (the leading franchisor of swim school concepts), US Sports Camps (the official provider of Nike Camps), and more premier youth activity brands. Please visit to learn more.
Summary :
The Graphic Designer for School of Rock manages School of Rock's design and execution of marketing collateral and campaign materials. They are responsible for complex design strategies and initiatives, creative leadership, high-level concept development, and contributing significantly to the brand's visual identity. As a creative leader, the Graphic Designer collaborates closely with cross-functional teams, including Marketing, Operations, Education, and Franchise Development to conceptualize and deliver innovative designs that support business goals. This individual needs to be able to manage multiple projects simultaneously, from initial conception to final production. The Graphic Designer plays a pivotal role in evolving School of Rock's brand by staying informed on design trends and industry best practices. Their creative input helps shape the look and feel of everything from ad campaigns and event signage to corporate presentations and video production, reinforcing School of Rock as the leader in music education. They should be able to translate ideas into engaging designs, think strategically about brand storytelling, and deliver high-impact creative solutions that inspire audiences. This person should be resourceful and bring professionalism and enthusiasm to the work.
Key Responsibilities :
Collaborate with the marketing team to ideate larger advertising campaign ideas, then develop visual assets for digital ads, social media, and print tactics according to best practices and platform specificationsDesign layouts, graphics, and templates for advertisements, brochures, posters, and other promotional materialsCollaborate with the digital team and web developers to create and maintain cohesive website graphics, maintain brand integrity, and optimize designs for web and mobile, ensuring responsiveness and accessibilityCollaborate with cross-functional teams, such as marketing, operations, and educationEnsure brand standards are maintained across all designsCollaborate with the events team to design signage for live events and conferencesDevelop and present design concepts to executives and key stakeholdersPrepare print-ready files and work with vendors to ensure high-quality production.Manage multiple design projects, deadlines, and priorities from conception to completion in a fast-paced environmentForm and maintain relationships with major music publishers to acquire and retain song sync licensesRetouch and enhance photos to ensure high-quality, polished images for use across web, print, and social media channelsAssist in set design, shot framing, and art direction during photoshoots and video shoots and collaborate with videographers / editors to ensure consistency with brand guidelinesAssist in the creative direction for music-related content, including promotional materials for performances, artist spotlights, and event brandingDevelop professional PowerPoint decks, brochures, and other corporate materialsWork closely with video editors, sound designers, and multimedia specialists to produce engaging content
Other responsibilities
Manage relationships with key production partners, agencies, and vendorsStay updated with the latest design trends and technologiesManage external temporary resources such as contractors when design workload requiresDesired Skills and Experience
Bachelor's degree in graphic design, digital media arts, or relevant field requiredMotion Graphics and Animation experience requiredMinimum of 3 years experience in graphic designProven experience with Adobe Design Suite including Photoshop, InDesign, and IllustratorExperience in video and music production preferredKnowledge of music and / or the music industry is preferredWeb and Mobile Interface Design skills a plusUnderstanding and basic proficiency in generative AI tools preferredSkilled at juggling multiple projects, setting priorities, and problem-solvingExcellent communication skills, both verbal and writtenAbility to be adaptable and flexible under pressureEntrepreneurial, self-starter who gets excited about rolling up their sleeves and digging into the workPossess a polished demeanor and conduct themselves with a high level of professionalismOperates with high-integrityBrings a positive energy and personality to the workplace every day
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