Marketing Coordinator

We are seeking a creative and dynamic Marketing and Social Media Coordinator to join our team. The ideal candidate will have a passion for intercultural exchange and a diverse skill set in marketing, including graphic design, web design, video and audio production, copywriting, email marketing, SMS marketing, CRM workflows, HubSpot, and social media marketing.

Key Responsibilities:

• Graphic Design: Create visually appealing graphics for digital and print media, including social media posts, brochures, and promotional materials.
• Web Design: Maintain and update the YFU USA website, ensuring a user-friendly experience and consistent branding.
• Video and Audio Production: Produce engaging video and audio content for marketing campaigns, social media, and the YFU USA website.
• Copywriting: Write compelling and persuasive copy for various marketing channels, including email campaigns, social media, and the YFU USA website.
• Email Marketing: Develop and execute email marketing campaigns to engage and nurture our audience.
• SMS Marketing: Implement SMS marketing strategies to reach and engage our target audience.
• CRM Workflows: Manage and optimize CRM workflows to improve customer engagement and retention.
• HubSpot: Utilize HubSpot for marketing automation, lead generation, and analytics.
• Social Media Marketing: Develop and execute social media strategies to increase brand awareness and engagement on platforms like Facebook, Instagram, and LinkedIn.

Desired Skills and Qualifications:

• Proficiency in graphic design software (e.g., Adobe Creative Suite)
• Experience with web design and content management systems (e.g., WordPress)
• Excellent video and audio production skills
• Strong copywriting and editing skills
• Experience with email marketing platforms (e.g., Mailchimp)
• Knowledge of SMS marketing tools and strategies
• Familiarity with CRM systems and workflows
• Proficiency in HubSpot or similar marketing automation tools
• Strong understanding of social media platforms and best practices
• Excellent communication and organizational skills
• Ability to work independently and as part of a team
• Passion for intercultural exchange and education

About Us
At YFU, we believe that some things you’re born with, while others, like confidence, individuality, and perspective, are waiting to be discovered. Since 1951, we've been empowering students worldwide, expanding their horizons, and fostering intercultural opportunities through studying abroad.

As a non-profit international educational organization with partners in over 60 countries, YFU is one of the world's oldest, largest, and most respected intercultural exchange programs. Our nearly 75-year legacy, supported by host families, volunteers, schools, and communities, has empowered millions of global citizens for a more peaceful and sustainable world.

We're not like other intercultural exchange organizations; our thorough preparation and program support set us apart. With a global team of passionate volunteers, many of whom have experienced exchange, we guide you every step of the way. Thousands of parents worldwide trust YFU with their teenagers every year, and thousands of students choose us to discover their inner selves.

Join YFU, where you'll change lives and enrich your own in an environment that celebrates diversity, fosters growth, and makes dreams come true. Discover the world with us, and together, we'll break stereotypes, open minds and hearts, and create a brighter, more interconnected future.

Job Type: Full-time

Pay: $21.22 - $23.87 per hour

Benefits:

• 401(k)
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Tuition reimbursement
• Vision insurance

Schedule:

• 8 hour shift
• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Saginaw, MI 48603

Salary : $21 - $24