Marketing Specialist

General Summary:

This position works under the direction of the Marketing Director. The Lifecycle Marketing Specialist supports overall marketing objectives and develops and implements strategies to optimize the lead generation process, manage the referral pipeline, and design and implement campaigns that effectively nurture prospective clients. This position requires advanced knowledge in marketing strategy, lead lifecycle management, customer journey optimization and strong customer service skills. The Lifecycle Marketing Specialist will collaborate with cross-functional teams to execute campaigns, analyze performance, and enhance referral pathways to maximize organizational growth

Duties & Responsibilities:

• Oversee the identification, nurturing, and conversion of prospective clients through various referral channels, ensuring a steady flow of high-quality leads.
• Monitor and improve the referral pipeline and customer lifecycle, from initial contact to successful conversion, by analyzing data and refining processes for increased efficiency and effectiveness.
• Craft and refine personalized messaging strategies tailored to different prospect segments. Create or support the creation of visually appealing and effective collateral to support marketing campaigns.
• Develop marketing and outreach campaigns to attract and retain referrals utilizing multiple channels (e.g., CRM/Salesforce, Digital Marketing, and Community Outreach), adjusting strategies as needed to improve lead quality and conversion rates.
• Build comprehensive reporting related to campaign performance. Analyze the results of lead generation campaigns, identifying areas for improvement and providing actionable recommendations to enhance future efforts.
• Develop strong relationships with external partners, referral sources, and stakeholders, ensuring a continuous and high-quality stream of leads.

Qualifications

Knowledge, Skills & Abilities:

• Strong written and verbal skills; ability to read, analyze and interpret professional journals, technical procedures and government regulations
• Ability to effectively present information and respond to questions from managers, patients, licensed associates and the general public
• Ability to define problems, collect data, establish facts and draw valid conclusions
• Basic understanding of calculation of figures for use in patient statistics and accounting and billing procedures
• Must have the ability to communicate with varying specialized audiences, including medical professionals, parents, and caregivers

Education and/or Experience:

Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, Communications, or a related field required. A Master's degree in Business Administration (MBA), Healthcare Administration, Marketing, or a related field is preferred but not required.

Minimum of 3-5 years of experience in referral management, business development, marketing, or lead generation, with a proven track record of driving successful campaigns and optimizing referral processes, particularly in healthcare or clinical settings. Strong understanding of customer behavior and segmentation.

Advanced knowledge of marketing strategies, lead nurturing, and campaign execution.

Excellent analytical skills with the ability to interpret data, address challenges in the referral pipeline and optimize systems.

Excellent communication and relationship-building abilities, both internally and externally. 

Familiarity with healthcare industry regulations, including compliance with HIPAA, CMS guidelines, and Joint Commission standards, is preferred.

Extensive experience using Salesforce or similar CRM platforms for managing leads, tracking referral data, automating workflows, and generating reports to optimize the referral pipeline.

Physical Demands and Work Environment

Team members are required to sit, stand, talk, see, walk and reach with hands and arms. Must be able to personally restrain patients. Must maintain a current tuberculosis skin test. While performing the duties of this job, the team member is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this job.

12 paid holidays • Paid time off (PTO) • Health, Dental, Vision plans • Flexible spending account deduction for medical/dependent care expenses • Life and long-term disability insurance • Short-term disability insurance

Employee Assistance Program (EAP) • Retirement plan and planning (403(b) • Cancer and accident insurance

Free, convenient parking • Free meals on campus

College Savings Section 529 option • Free CEUs and other training offered