Content Writer / Copywriter

Content Writer / Copywriter

Position Summary
YPM is seeking a highly skilled and experienced Content Writer / Copywriter to join our dynamic digital team at YPM.  As a Content Writer, you will play a crucial role in crafting original and compelling content to support SEO strategy for our valued clients. Your primary focus will be on researching and writing SEO-optimized content for websites, blogs, social media, white papers, articles, infographics, etc.

Your role will collaborate closely with our creative and web teams to align with key metrics, guidelines, and outcomes.  

You have a proven track record of creating high-ranking content, maintaining a highly engaging writing style, and bringing fresh ideas to the table, and improving SEO metrics.

Primary responsibilities include but not limited to the following:

• Write high-quality, compelling, and engaging content for various verticals; and ensure all content is on-brand, consistent in terms of style, quality and tone of voice, and readable to organically elevate website placement in search engine results.
• Meet client SEO traffic goals month over month by creating content that ranks or generates passive backlinks.
• Use SEO tools, such as Google Analytics, to evaluate content performance, assess metrics, such as organic traffic, bounce rate, and conversion rate.
• Collaborate closely with creative and web teams to produce link-worthy content, aiding in backlink acquisition strategies to boost domain authority and ranking, and align on best SEO best practices and guidelines.
• Develop and maintain a functional content calendar for each client, and define the owners in each vertical to particular persona groups.
• Take an iterative approach to content strategy, but regularly evaluate and conduct performance tests to gauge content effectiveness and refine based on results.
• Establish workflow processes for requesting, creating, editing, publishing, and retiring content or working with potential software to perform these tasks.
• Prepare well-structured drafts, collect feedback from appropriate team members, and see content through final production.
• Maintain strong client relationships; interface with clients over the phone and video, and in-person, politely and professionally.
• Stay ahead of trends, strategies, and tactics within content digital marketing.

Qualifications

Experience and skills required:

• Bachelor’s degree in English, Creative Writing, Journalism, Communications, or a related field - OR equivalent work experience.
• 3 years of copywriting experience, preferably in a digital agency or similar PR environment; strong copywriting portfolio that includes blogs, email copy, web pages, newsletters, etc.
• Superb written and verbal communications and presentation skills.
• Exceptional creative writing, research, fact-checking, grammar, and editing skills.
• Relentless attention to detail.
• Understanding of SEO best practices, as well as keyword research tools, knowing how the tools can be used to help improve clients’ websites.
• Self-motivated and always looking for ways to improve current marketing efforts.
• Experience turning ideas into creative, engaging stories and adapting content for different channels and various verticals.
• Excellent time management and organizational skills, and able to work in a fast-paced, performance-driven media agency.
• Collaborative team player who values the success of the whole team, in addition to their own success.
• Able to learn new topics quickly and be a technical subject matter expert.

Software experience:

• Must have a strong understanding of SEO platforms/Tools (SEMrush, Ahrefs, Copywritely, Moz, Schema App, Screaming Frog, Yoast.) and marketing applications (Sprout Social, HootSuite, Airtable, Tweetdeck, etc.).
• Working knowledge of enterprise CMS platforms, including Wordpress is advantageous.
• G-Suite skills (Gmail, Google Docs, Google Sheets, etc.)

We look forward to receiving your application! Please plan to submit the following information during the application process:

1. Your resume
2. Your portfolio of past writing samples, including blogs, email copy, web pages, newsletters, etc. (link or PDF)