Email Marketing/Copywrite Manager

Job Summary:

Yrefy is a dynamic lender that solves the student loan dilemma with unique financial products for borrowers and investors. We stand alone with our 7-year specialized refinance and investment products. We are growing and are seeking like-minded people to build our team. A strong desire to learn and grow is essential to us.

We seek an Email Marketing/Copywrite Manager with effective communication skills, a dedicated team player, and a desire to enhance our email marketing campaign. This role’s primary responsibilities are to create engaging, persuasive content and plan, execute, and optimize email marketing campaigns that drive engagement, customer retention, and revenue growth. As part of the marketing team, you will create email copy and ensure that the message resonates with our audiences. This position will create personalized, timely, and impactful email experiences.

Our ideal candidate should demonstrate a drive to produce exceptional email marketing through high-quality, persuasive, and engaging content. The ability to optimize email content using the latest trends and best practices, collaborate with managers and industry experts, and adapt to a dynamic, fast-paced environment are crucial for success in this role. If you are passionate about people and thrive in a growing environment, we invite you to consider joining our team.

*Please include a sample of your work.

Supervisory Responsibilities:

None.

Duties/Responsibilities:

• Develops and executes the email marketing strategy including planning and scheduling campaigns, segmenting audiences, and personalizing content.
• Writes high-quality, persuasive, and engaging copy for email campaigns, newsletters, and automation flows.
• Assists with content creation, including but not limited to, marketing campaigns, digital platforms, advertising, and print.
• Assists with scripts for videos and other multimedia projects.
• Optimizes email content through engagement metrics, quality, and brand alignment.
• A/B tests subject lines, copy, and creative elements to continuously improve performance.
• Collaborates with designers, industry experts, and other internal departments to ensure cohesive tone, voice, and messaging across channels.
• Manages and grows the email subscriber list while maintaining proper segmentation and list hygiene.
• Analyzes and reports on email campaign performance, providing insights and recommendations to improve future campaigns.
• Stays up to date with email marketing trends, best practices, and GDPR/CAN-SPAM compliance.
• Monitors deliverability and ensures that emails are successfully landing in inboxes.
• Uses marketing automation platforms (e.g., HubSpot, Mailchimp, Marketo) to build, send, and track campaigns.
• Attends conferences as needed.
• Attends all meetings and training courses as required.
• Performs other related duties as assigned.

Required Skills/Abilities:

• Proven experience in email marketing and campaign management, preferably in consumer finance.
• Exceptional copywriting skills with a portfolio showcasing engaging email copy.
• Strong understanding of email marketing metrics and KPIs, with the ability to analyze data and make informed decisions.
• Experience with email marketing platforms and tools (e.g., HubSpot, Mailchimp, Klaviyo, etc.).
• Familiarity with marketing automation and CRM systems.
• Ability to work cross-functionally and manage multiple projects with tight deadlines.
• Attention to detail, creativity, and a strong sense of audience engagement.
• Knowledge of GDPR, CAN-SPAM, and email compliance regulations.
• Experience in A/B testing and optimization techniques.
• Understanding of segmentation and personalization strategies.
• Basic knowledge of HTML/CSS for email template customization.
• Experience with B2C email campaigns is a plus

Education and Experience:

• Bachelor’s degree or 5 years of industry experience in marketing or relevant field-related degree.

Physical Requirements:

• Prolonged periods sitting at a desk and working on a computer.
• Must be able to lift 15 pounds at times.

About Us:

Yrefy’s core principles are Vision, Compassion, Innovation, Excellence, Integrity, Respect, and Teamwork. We understand the pressing challenges of student debt younger generations face, and we offer a prudent solution to tackle student loan defaults head-on. Through our innovative, technology-focused approach, we are committed to positively impacting the lives of Borrowers while providing a rewarding investment journey for our valued partners.