Marketing Manager

Yakshna Solutions, Inc., (YSI) is a CMMI Level 3 assessed, ISO 9001, 20000:1, 27001 certified, woman-owned small business enterprises, headquartered in Herndon, Virginia, USA. YSI provides professional IT solutions and services to business corporations and government organizations. YSI is committed to serve its business communities as a leading IT vendor providing innovative, quality and cost-effective IT business solutions and services.

YSI offers a competitive benefits package that includes the following: 401(k), health, dental, and vision insurance, Life insurance, short-term and long-term disability insurance, paid time off, training, and professional development assistance.

YSI is seeking a dynamic Marketing Executive to work closely with our leadership team in defining, analyzing, and executing strategic market initiatives. This role involves building and nurturing relationships with Federal, State and Local Government Agencies, as well as technology vendors and system integrators, to identify and shape new business opportunities. The ideal candidate will play a crucial role in capturing new ventures for our software and services, driving growth and success in the market.

Job Responsibilities:

The Marketing Manager is responsible for developing, executing, and measuring integrated marketing campaigns to drive and accelerate the pipeline for YSI’s software products, to new and existing customers. Sample tactics include, but are not limited to organize and participate in live events, webcasts, industry events, digital marketing, and compelling content creation.

· Act as a liaison between YSI and other companies to foster partnership for business opportunities.

· Work closely with business development and technical teams to create compelling campaigns that drive the brand awareness.

• Manage all marketing events, small to large, including roadshows, tech conferences, etc.to increase the YSI’s market visibility.
• Managing blog content for technology products
• Conduct market research and analyze current and future industry trends to maintain competitive edge.
• Oversee and optimize marketing campaigns; measure marketing campaign effectiveness, track performance metrics, and make decisions based on performance.
• Additional responsibilities as required.

Required Skills and Qualifications:

· Strong comprehension skills and ability to communicate information effectively

· Have a strong understanding of best practices in marketing techniques and apply them to partner needs.

· Generate fresh ideas for company led marketing offerings and continue to develop new methods and approaches.

· 5 years proven experience in B2B marketing, preferably in technology or software company environments.

· Proficiency using marketing tools, MS Office, Outlook, Teams, and SharePoint.

· Creative thinking and problem-solving skills, resilience when met with adverse outcomes/results

· Bachelor’s degree in business, IT, Marketing, Communications, or other Computer Science fields. MBA in Business or Marketing preferred.

This position is 100% onsite at YSI Headquarters in Herndon, VA

Job Type: Full-time

Pay: $100,000.00 - $110,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Professional development assistance
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Monday to Friday

Experience:

• B2B and/or B2C Marketing: 3 years (Required)
• Software/IT Marketing: 3 years (Required)

Ability to Commute:

• Herndon, VA 20170 (Required)

Work Location: In person

Salary : $100,000 - $110,000