Marketing Specialist

Overview

Key Objectives of the Role

Yugo is the trusted name for student housing, globally. Every day we connect young people to opportunities and students to amazing spaces. Here at Yugo, we like to do things differently. It's about people, planet, and passion.

Dynamic and in touch with our student base? The Marketing Specialist is a Yugoer at heart and lives our goal of making our customers “Live their Best Life”. The Marketing Specialist will be supporting the operational business in Continental Europe to ensure the smooth coordination and delivery of several marketing initiatives – both digital and print – across various locations for all our spaces.

The execution of various marketing materials in line with the brand guidelines in one of the key responsibilities of this role as well as assisting the Marketing team in all other daily business including set up and optimization of marketing campaigns, reporting and providing recommendations. The position requires a high degree of efficiency and attention to detail.

This includes but not limited to: having a good understanding of appropriate approaches for the market and environment in which we operate, have a strong visual sense, be very organized and enjoy the variety of his/her responsibilities, proactively participate and offer creatives ideas on our target audience.

It’s a big job! You are a self-starter and are (relatively) autonomous, at least enough to work across multiple time zones and jurisdictions. Crucially you are passionate about and energized by new projects and creating growth and contributing to the success of the business.

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Responsibilities

Key Responsibilities

Within your markets:

• Be the voice of Yugo to teammates and students alike in Continental Europe.
• Assist in the planning and implementation of all online and offline marketing activities.
• Have “a finger on the pulse” when it comes to Social Media in your markets – know trends and report on them, assist and guide colleagues to achieve success.
• Be the main storyteller towards internal stakeholders for your markets - create and optimize PowerPoint presentations and reports.
• Manage CRM tools to effectively communicate with existing customers and attract new consumers.
• Be the CMS champion in your markets, create, maintain, upload new content on the website (content creation, translation of website content).
• Visualize and produce marketing materials like brochures, leaflets, banners, ads, promotional items, etc. that align with our target audience profiles and meet Yugo brand standards – you’re not creating but you are visualizing for your teammates to create what you need to be successful.
• Support with copywriting for all marketing activities (headlines and copy texts).
• Source new ways to best engage with our audiences, consumers and customer alike. Identify paid advertising and marketing opportunities.
• Develop an annual marketing plan and budget. This should detail the year’s activity to meet agreed company objectives for each space throughout the countries.
• Support the management of online listings.
• Create and coordinate as well as participate in trade fairs and promotional activities.
• Research and analysis work.

Key Performance Indicators

What else?

This job description serves as a guideline, this list of responsibilities is not intended to be exhaustive and other requests commensurate with the role may be made of you from time-to-time.  This is a hands-on commercial role.

Qualifications

Key Skills & Capabilities

• Excellent communicator. Articulates and reinforce our brand story, values and behaviors with the team. Perfect mastery of both written and oral English and Spanish. German a plus. You’ll also need to be able to bring digital stats to life.
• Passion– Shows interest in, anticipates, and responds timely to stakeholders. Strives to consistently exceed service standards.
• Managing resources –Plans, coordinates and manages internal and external resources to accomplish goals.
• Interpersonal skills – A team player, even via Zoom! Engages with colleagues knowing that the best way to grow is together. Understands and recognizes the value of other points of view and ways of doing things.
• Administrative Skills – Computer literate with excellent mastery of PowerPoint.

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Experience and Knowledge

Essential:

Desirable:

• Distinct feel for language and linguistic creativity.
• First experience with social media.
• Knowledge of CMS and CRM tools.

The Yugo team is a force for good, our mission is to harness this passion to deliver an extraordinary living experience that supports the transition to and from student life.