What are the responsibilities and job description for the Social Content Strategy Manager position at Yum! Brands?
Pizza Hut US is seeking a Social Content Strategy Manager to join the Brand Experience & Media team. The ideal candidate is a brand storyteller at heart, with deep knowledge of the digital marketing space and a focus on social, community management and online display / video. This role will require the ability to understand the role of content between multiple marketing channels and how to drive brand positioning / tone throughout all touchpoints to build a cohesive brand story. In addition to a strong creative eye and a passion for social media, this candidate will have knowledge of paid media planning and analytics with ability to brief creative based on KPIs and audience approach. This candidate can set the vision for content strategy, seamlessly move between high-level strategic planning and tactical execution in a fast-faced marketing environment and present teams work thoroughly, deciphering and acting fast on feedback. This leader will also need to be an influential peer to manage competing priorities while also building stages and spearheading development for their team.
Responsibilities :
- In close partnership with internal cross-functional and agency partners, employ content strategy and manage digital & social from briefing to marketing campaign execution
- Partner internally with cross functional teams for digital marketing support needs, ensuring brand tone and identity are consistent and clear across all work
- Execute and strategize on content initiatives across multiple channels : OLV, OLA, Social (organic and paid) and influencer
- Passionate Coaching : Provide day-to-day supervision, strategic guidance of Pizza Hut social content planning and in-house Social Care team
- Collaborate with Media, Content, PR and CRM teams for calendar and initiative alignment
- Communicate work for leadership and cross functional entities for alignment
- Prioritize work streams with team to properly manage short-term and long-term initiatives
- Manage digital marketing budget and agency relationships
- Lead and contribute to agile, special projects in parallel to executing against evergreen content strategy with team
- Apply a deep understanding of digital marketing channels, best practices and the respective metrics that indicate progress using data to inform content approach
- Be proud steward of social strategy, identifying opportunities to refine / enhance based on brand positioning and ever-changing digital world
- Demonstrate strong leadership skills with passion for coaching / mentoring
Required Qualifications :
Preferred Qualifications :
Salary Range : $, - , annually bonus eligibility (if applicable). This is the expected salary range for this position. Ultimately, in determining pay, we'll consider the successful candidate’s location, experience, and other job-related factors.
