Global Pizza Hut Creative Director

Job Description

We love pizza. We eat it a lot. There's no doubt about that and we're proud of it. But what makes us different is that it's our people that drive the success of our business. Alongside KFC, Taco Bell and The Habit Burger Grill, we are part of the Yum! family; the world's largest restaurant company with nearly 55,000 restaurants in over 155 countries.

At Pizza Hut Global (PHG) based in Plano, TX, we are on a journey to build the most loved global brand and the fastest growing in every country; we have big plans over the next 5 years to achieve explosive growth in a competitive and ever-growing market.

We are seeking a visionary Creative Director to join our Global Marketing team and drive our brand's creative vision. The Creative Director will lead the Global creative direction and develop an integrated go-to-market approach that factors in multiple market models, cross-functional stakeholders, and Franchisee input on the advertising resources. We will also ask the individual to lead the development of critical KPIs to better evaluate the creative initiatives across various platforms. This role requires a deep understanding of consumer behavior, market trends, and creative strategy and the ability to inspire and influence a diverse team of professionals. The ideal candidate will possess a blend of Mixed Media Modeling strategy, consumer centricity, and creative inspiration and be passionate about elevating our brand's presence globally.

Key Responsibilities : Creative Leadership :

Oversee the development of long-term creative strategies, capabilities, and standards. Partner with the local markets to execute innovative marketing concepts, activations, and campaigns that align with our brand's vision and goals, ensuring a cohesive and compelling narrative across all channels.Team Management :

The candidate will lead and mentor a team of one Media Director, one Culture and collaboration lead, and one creative insights lead. The candidate will also partner with creative teams and agencies across the Global Pizza Hut network, fostering a collaborative environment that encourages innovation, scalable platforms, and creative impact to drive the business.Mix Media Modeling and Asset Strategy :

Collaborate with the Global Marketing team to refine and enhance brand positioning, ensuring that all creative output reflects our core values and resonates with target audiences.Concept and 365 Creative Direction Development :

Conceptualize, educate, and consult on integrated marketing campaigns, including digital, print, social media, and in-store promotions, focusing on driving customer engagement and brand loyalty.Consumer Insights :

Stay ahead of industry trends, consumer behavior, and competitive landscape to inform creative strategies and identify new opportunities for brand growth.Cross-functional collaboration :

Work closely with other departments, including Strategy, Operations, Digital & Technology, Food Innovation, and Restaurant Development, to ensure alignment and effective implementation of creative guidelines.Performance Measurement :

Analyze campaign performance and user feedback, using insights to iterate and optimize future creative strategies.Qualifications :

Bachelor's degree in Marketing, Advertising, Design, or a related field; Master's degree preferred.15 years of experience in a creative leadership role, preferably within the QSR, retail, or consumer goods industries.Proven track record of developing successful marketing campaigns that drive brand awareness and customer engagement.Exceptional creative vision, with a strong portfolio showcasing diverse projects and campaigns.Excellent leadership and communication skills, with the ability to inspire and motivate a creative team.Proficiency in design software and digital marketing tools; familiarity with current marketing technologies and trends.Strong analytical skills with a data-driven approach to decision-making.Advertising and brand positioning expertise, understanding dependencies that exist across the businessA creative storyteller who can motivate customers through insight-driven communicationsProven track record of partnering with creative agencies in developing positioning, advertising, and other communications. Video or broadcast production know-how is required.Balance analytics and creativity, ability to manage KPIs, knowledge of digital metrics, understanding of financial business objectives, and translation of those into action for teams.Ability to influence and inspire internal and external leadership and stakeholders to take appropriate risks.Ability to work with marketing project teams and marketing leadership to identify business issues and provide relevant recommendations to drive relevance, awareness, and considerationExperience managing a $5M budget, including negotiating contracts for partnersCoach capability to inspire, engage, and develop talent. Must have experience directly managing a team of at least 5.Strong communication skills and a demonstrated ability to influence and inspire others are required.Ability to handle projects that require multiple areas of expertise (e.g., Broadcast, social, L&R, and / or packaging) and may require leading-edge inspiration and innovation. Ability to drive high-level strategy while keeping an eye on numerous details.Strong interpersonal skills and the ability to interface directly with FZs and ExecutivesMust be easygoing and enjoy working in the "gray." Proven ability to navigate through ambiguity and a dynamic working environment.Self-motivated with a strong drive for results and intellectual curiosityProject manager at the core : drive agendas, meet deadlines, and work well under pressure in a fast-paced environment.

Diversity & Inclusion - Everyone At The Table

Pizza Hut, as a member of the Yum! Brands family, recognizes the importance of having an inclusive culture with diverse team members and a steadfast commitment to developing a company culture where everyone feels respected. One of Pizza Hut's core values is to believe in all people and we create environments where differences are sought out and celebrated.