Marketing and Communications Manager

SUMMARY

The Marketing and Communications Manager works with the Senior Officers and the rest of the Fund Development staff to

implement fundraising initiatives. This position provides support to the CEO and supervises the Donor

Management Coordinator.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Functions as a YWCA leader by actively promoting the YWCA’s mission, inspiring a shared

vision, modeling YWCA’s ethics and values, encouraging others to be their best, embracing

innovation and looking forward toward the future of the YWCA

• Sets and models standard for and monitors conduct of supervised programs to ensure that

position competencies and YWCA policy, ethics, and values are fully implemented.

• Develops work plans and assigns priorities for staff in alignment with agency strategic plan.
• Actively participates in Leadership Team, staff meetings, and scheduled internal trainings
• Ensures staff compliance with continuing education requirements.
• Works with Human Resources to recruit, interview, hire, train, coach, support, discipline and

evaluate program staff.

• Works with Fund Development staff to execute all aspects of the Annual Celebration Luncheon,

Glam that Gives, and Domestic Violence Awareness Month along with other smaller events

throughout the year. This includes but not limited to securing event venues and appropriate

permitting, pre-event distribution of marketing and advertising materials, kick-off events, delivery

of sponsor benefits, and contracting with vendors under the supervision of the CEO.

• Fearlessly asks for donations on behalf of the YWCA
• Serves as agency liaison to the Associate Board and staffs events/meetings as needed
• Researches grants for the CEO and assists in the writing and compiling of accompanying

data/documents and delivery of grants

• Partners with the Donor Management Coordinator to design agency communications, including

e-news and the annual report

• Manages the Grant Database to ensure timely submission of all proposals in coordination with

the CEO

• Writes and curates engaging, mission-focused content for agency social media, including but

not limited to Twitter, Facebook, and Instagram

• Tracks progress towards annual fundraising goal
• Oversees production of all marketing materials for events and promotions
• Performs general administrative responsibilities including but not limited to data entry, events

committee meeting and grant application preparations

• Partners with the Donor Management Coordinator to prepare and maintain accurate

records/data reports to evaluate and manage events

• Solicitation of event sponsors and securement of in-kind donations of goods and services
• Implements and tracks contacts with community partners when the YWCA is the beneficiary of

gifts or proceeds from an event

• Works to build a connection to the YWCA through the process of soliciting gifts, communicating

effectively, and recognizing community partners to ensure maximum fundraising effectiveness

and to facilitate sustainable donor relationship

This is a general description of responsibilities and is not inclusive of all job duties; other duties and

responsibilities may be assigned.

OTHER KNOWLEDGE, SKILLS AND ABILITIES

• Commitment to YWCA vision, mission, and values
• Commitment to work effectively with diverse people
• Proficiency with database management software and Microsoft office applications
• Ability to communicate with diverse groups of people openly and effectively
• Ability to effectively build and maintain trusting relationships within the organization and the

community

• Ability to set and maintain healthy professional boundaries
• Strong organizational abilities
• Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form
• Excellent writing skills: ability to write compelling narratives, clear reports, and produce error'free business correspondence
• Ability to adapt and manage change throughout an event
• Detail orientated with a high level of accuracy
• Ability to manage time effectively to meet multiple deadlines
• Ability to effectively manage multiple tasks at one time
• Ability to train/coach, support, partner with and supervise staff
• Ability to work as a member of a team and independently
• Emotional Intelligence and self-awareness
• Ability to occasionally work a flexible schedule that may include evenings and weekends

SUPERVISORY RESPONSIBILITIES

This position supervises the Donor Management Coordinator. As a supervisor, this position is

responsible for carrying out supervisory responsibilities in accordance with the organization's policies

and applicable laws. These responsibilities include staff development, training, supervision,

consultation, and performance evaluation. This position designs and develops the roles of supervised

staff and directs and redirects their works, as needed. This position resolves staff conflicts and/or

challenges as they arise.

EDUCATION and EXPERIENCE

A combination of two to four years education or experience in special events and/or fund development.

Experience in non-profit fundraising preferred.

OTHER QUALIFICATIONS

• Must have the ability to transport self in and around Pierce County. If that includes driving own

vehicle then must possess current and valid driver’s license and insurance

• Must be comfortable driving vehicle’s other than own for events, including U-Haul trucks
• Acceptable criminal history record

Completion of Domestic Violence Victim Services training within first year of employment

WORK ENVIRONMENT

While performing the duties of this job, the employee is frequently required to sit. The employee is

occasionally required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms;

climb or balance; stoop, kneel, crouch, or crawl; and talk or hear. The employee must occasionally lift

and/or move up to 40 pounds. Special vision abilities required by this job include close vision, color

vision, depth perception, and ability to adjust focus.

The work environment and physical demands described here are representative of those an employee

encounters while performing the essential functions of this job. Reasonable accommodations may be

made to enable individuals with disabilities to perform the essential functions.

The noise level in the work environment is usually moderate but can become loud at events