What are the responsibilities and job description for the Marketing And Communication position at ZABS Place?
Purpose of This Job:
Streamline all ZABS Place marketing efforts that support our dual mission: operating a successful upscale thrift boutique while creating meaningful employment opportunities for young adults with special talents.
Desired Measurable Results:
- Sales Growth: Achieve a 20% increase in sales year-over-year.
- New Customers: Increase first-time customers by 15% within the next quarter.
- Loyalty: Boost the repeat customer rate by 15% annually.
- Donation Drives: Elevate targeted quality merchandise donations by 15% year-over-year.
- Social Media Engagement: Grow social media engagement by 25% over the next quarter.
What Type of Person We Are Looking For:
- Passion: Commitment to the empowerment of individuals with Special Talents.
- Opportunistic: Always be looking for marketing and publicity opportunities.
- Creative: Focuses on marketing the results and impact to benefit the viewer instead of just the products or stories.
- Self Motivated: Doesn’t need to be managed on a day to day basis but knows how to plan their day according to their priorities in achieving the above outcomes.
- Data-Driven: Customer/user centric to ensure our marketing efforts are successful and translate into sales based on data and results.
- Honest: Self aware and realistic about their strengths and weaknesses and where they need support or to bring someone in.
Key Responsibilities:
- Create storytelling opportunities and tactics to showcase our ZABS Talent success as well as Employer Stories who have hired our ZABS Place graduates to inspire additional Employer partnerships.
- Develop and implement marketing campaigns that drive new customer acquisition, retention, and loyalty.
- Creatively Promote the Z Points Customer Loyalty program to increase repeat customer loyalty.
- Manage content across multiple social media platforms for brand storytelling.
- Optimize ZABS Place website and Public Listings for SEO and user experience.
- Create targeted email marketing campaigns for customers, donors and employers.
- Oversee donation drives for ZABS Place’s wish list for high-quality donations.
- Secure media coverage with local bloggers, influencers, and media outlets.
- Monitor and report on marketing metrics, adjusting strategies based on performance.
