Sr. PPC Ecommerce Ads Specialist/Manager

We are seeking a highly skilled senior PPC E-Commerce Ads Specialist to join our team. The ideal candidate will have extensive experience managing and optimizing U.S. eCommerce industries, focusing strongly on Google Shopping, Bing Ads, and other paid advertising platforms. You’ll be critical in driving online sales, maximizing ROI, and scaling campaigns for our eCommerce clients.

Campaign Strategy & Management:

• Develop, implement, and optimize high-performing shopping campaigns across Google Ads, Bing Ads, and other PPC platforms.
• Create data-driven strategies to drive revenue and ROAS for eCommerce clients.

Product Feed Optimization:

• Manage and optimize product feeds using tools like Google Merchant Center, DataFeedWatch, or similar platforms.
• Troubleshoot feed errors and ensure seamless integration with ad platforms.

Performance Analysis & Optimization:

• Conduct in-depth analysis of campaign performance metrics (CTR, CPC, CPA, ROAS, etc.).
• Identify growth opportunities and implement strategies to scale campaigns effectively.
• A/B test ad creatives, keywords, and bidding strategies.

Keyword & Audience Targeting:

• Perform detailed keyword research and audience segmentation to ensure ads reach the right shoppers.
• Leverage audience targeting, remarketing, and custom audiences for advanced campaign strategies.

Budget Management:

• Allocate and monitor ad budgets to maximize campaign profitability.
• Provide forecasts and adjust spend based on performance insights.

Reporting & Insights:

• Prepare weekly and monthly performance reports with actionable insights for stakeholders.
• Present findings and recommendations to drive continuous improvement.

Experience:

• 5 years of hands-on experience managing PPC campaigns, with a focus on eCommerce shopping ads in the U.S. market.
• Proven track record of achieving ROAS goals and driving revenue growth.

Skills:

• Expertise in Google Ads, Bing Ads, and Google Merchant Center.
• Proficient in product feed management tools (e.g., Feedonomics, DataFeedWatch, etc.).
• Advanced knowledge of bidding strategies, audience segmentation, and remarketing techniques.

Tools:

• Experience with analytics platforms like Google Analytics and GA4.

Other:

• Strong analytical skills with the ability to interpret complex data and trends.
• Excellent communication skills for client and team interactions.
• Self-motivated, detail-oriented, and capable of handling multiple campaigns simultaneously.

• Experience managing ad campaigns for high-volume eCommerce/online stores.
• Familiarity with additional platforms such as Amazon Ads, Facebook Ads, and TikTok Ads.
• Certification in Google Ads or other PPC platforms is a plus.

• Competitive salary with performance-based incentives.
• Opportunity to work with a dynamic and growing team.
• Access to cutting-edge tools and resources to refine your craft.
• Flexible work options (remote).

If you are passionate about driving eCommerce success through PPC campaigns and have the experience to prove it, we’d love to hear from you! Please submit your resume and a cover letter detailing your experience with eCommerce shopping ads (bharath@zadazada.com).