What are the responsibilities and job description for the Ecommerce and Marketplace Merchandising Lead position at ZAGG Inc?
About the Role
ZAGG Inc is seeking a talented Director of Ecommerce and Digital Merchandising to join our team. As a key leader, you will be responsible for developing and executing strategies to drive sales growth, enhance customer experience, and increase brand visibility across our ecommerce channels. This includes managing product data, creating engaging content, and optimizing product search and recommendations to meet business objectives.
Key Responsibilities
Requirements and Qualifications
What We Offer
ZAGG Inc is seeking a talented Director of Ecommerce and Digital Merchandising to join our team. As a key leader, you will be responsible for developing and executing strategies to drive sales growth, enhance customer experience, and increase brand visibility across our ecommerce channels. This includes managing product data, creating engaging content, and optimizing product search and recommendations to meet business objectives.
Key Responsibilities
- Develop and execute a comprehensive digital merchandising strategy
- Create a strategic plan to drive sales and engagement across all ecommerce channels.
- Manage product data, including filters, attributes, facets, and product content details, badges, features, and benefits.
- Optimize product search and recommendations to improve customer experience.
- Conduct A/B testing on Home Page, Product Listing Page (PLP), and Product Detail Page (PDP) to inform future decisions.
- Develop and execute a content marketing strategy
- Create engaging product descriptions, images, and videos to showcase our products.
- Develop and execute a content marketing strategy to drive SEO and conversion.
- Collaborate with cross-functional teams to ensure alignment and consistency.
- Drive product and content search engine optimization (SEO)
- Develop and implement an SEO roadmap and prioritize key initiatives.
- Conduct keyword research and plan content development to improve SEO performance.
- Stay up-to-date with industry trends and best practices.
Requirements and Qualifications
- Minimum 6 years of experience in ecommerce leadership roles for direct-to-consumer or retail brands.
- Strong analytical and creative skills with the ability to balance multiple priorities.
- Self-motivated individual with excellent organizational skills and attention to detail.
- Bachelor's degree in a relevant field.
What We Offer
- Competitive compensation package, including performance-based bonuses and benefits.
- Catered lunches every Wednesday.
- Generous paid time off (PTO) and two floating holidays.
- 401(k) matching program.
- Free access to Top Golf and discounted food rates.
- Tuition reimbursement program.
