What are the responsibilities and job description for the Head of Digital Product Strategy and Merchandise position at ZAGG Inc?
Job Summary
ZAGG Inc is seeking a skilled Senior Manager of Ecommerce and Omnichannel Retail to lead our ecommerce and omnichannel retail efforts. As a key member of our team, you will develop and execute strategies to drive sales growth, enhance customer experience, and increase brand visibility.
Key Responsibilities
Requirements and Qualifications
Benefits
ZAGG Inc is seeking a skilled Senior Manager of Ecommerce and Omnichannel Retail to lead our ecommerce and omnichannel retail efforts. As a key member of our team, you will develop and execute strategies to drive sales growth, enhance customer experience, and increase brand visibility.
Key Responsibilities
- Own product merchandising across channels
- Develop and execute a comprehensive digital merchandising strategy to drive sales and engagement.
- Manage product data, including filters, attributes, facets, and product content details, badges, features, and benefits.
- Optimize product search and recommendations to improve customer experience.
- Conduct A/B testing on Home Page, Product Listing Page (PLP), and Product Detail Page (PDP) to inform future decisions.
- Develop product and related content
- Create engaging product descriptions, images, and videos to showcase our products.
- Develop and execute a content marketing strategy to drive SEO and conversion.
- Collaborate with cross-functional teams to ensure alignment and consistency.
- Drive product and content search engine optimization (SEO)
- Develop and implement an SEO roadmap and prioritize key initiatives.
- Conduct keyword research and plan content development to improve SEO performance.
- Stay up-to-date with industry trends and best practices.
Requirements and Qualifications
- Minimum 5 years of experience in ecommerce leadership roles for direct-to-consumer or retail brands.
- Strong analytical and creative skills with the ability to balance multiple priorities.
- Self-motivated individual with excellent organizational skills and attention to detail.
- Bachelor's degree in a relevant field.
Benefits
- Competitive compensation package, including performance-based bonuses and benefits.
- Catered lunches every Wednesday.
- Generous paid time off (PTO) and two floating holidays.
- 401(k) matching program.
- Free access to Top Golf and discounted food rates.
- Tuition reimbursement program.
