What are the responsibilities and job description for the Product Marketing Manager position at ZAH Group?
The Product Marketing Manager is responsible for managing Marketing projects working with Product Management, Engineers, Packaging, Graphics, and Sales with primary responsibilities for: New product launch sales materials, brochures, sales training, publicity, website and catalog content.
1. Liaison with Product Management and other members of the core product team to understand product positioning and launch strategy.
2. Create & update content for the Klein Tools website and downstream partners including E-commerce, Lowes, The Home Depot, and Wholesale
3. Manage the development of product photography, lifestyle and jobsite application photography, videos, copy, and all other assets needed to create a product story.
4. Manage workflow with internal teams to ensure high quality assets are created to best represent the Klein brand.
5. Manage timelines and communicate with internal teams to synch product launch initiatives.
6. Attend relevant tradeshows to keep current on competitive trends and interact with customer base.
7. Work in conjunction with Product Management and Sales to create promotional programs aimed at strategically driving incremental revenue growth.
8. Perform other duties as assigned
Qualifications
Bachelors degree in Marketing, Communications, Journalism, or related field preferred. Five (5) to seven (7) years related work experience
Demonstrate excellent written and verbal communication skills. Demonstrate excellent organization and project management skills. Ability to be an effective team player who can adapt to a dynamic environment.
Physical Demand Requirements
Occasionally required to stand, walk or sit; use hands to finger, handle or feel objects, tools or controls; reach with hands and arms; climb stairs; balance; stoop, kneel, crouch or crawl; talk or hear. The employee must occasionally lift and/or move objects up to 25 pounds. Specific vision abilities required by the job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus.
