Go-to-Market (GTM) Specialist

Shape the Future of Security Compliance with Zania

Zania is at the forefront of AI-powered solutions for GRC (Governance, Risk, and Compliance). We help businesses simplify complex workflows and achieve compliance excellence. As our Go-to-Market (GTM) specialist, you will play a pivotal role across Marketing, Customer Success, and Sales. You’ll be hands-on in creating compelling content, helping customers get the most out of our product, and driving revenue through successful onboarding and sales enablement. This role requires a self-starter attitude, excellent communication skills, and a passion for shaping the future of an early-stage startup.

Key Responsibilities

• Marketing: Content Creation & Strategy
• Write or source one blog post, social media update, or case study per week (using ChatGPT Pro or other content-creation tools).
• Collaborate with internal team members to gather technical insights and stories for marketing materials.
• Create and maintain a content calendar to ensure consistent messaging.
• Marketing: Product Marketing & Launches
• Produce demo videos for prospects and feature release videos for existing customers.
• Maintain and share a public-facing product roadmap, gathering customer feedback to help prioritize features.
• Work cross-functionally with Product and Engineering to align on upcoming releases and marketing campaigns.
  
  

• Customer Success: Customer Support & Engagement
• Respond to customer inquiries within minutes during business hours, and best-effort outside those hours.
• Conduct one-on-one calls to troubleshoot, ensuring a smooth and delightful user experience.
• Collect, organize, and prioritize feedback/feature requests for the product roadmap.
• Customer Success: Onboarding & Account Management
• Create new customer accounts or organizations as needed.
• Guide customers through the onboarding process, ensuring they understand the platform’s capabilities.
• Follow up regularly to gauge satisfaction and provide proactive support.
• Customer Success: Customer Retention & Growth
• Monitor usage and identify upsell or expansion opportunities.
• Develop success plans for key accounts, ensuring alignment with business goals.
• Off-board customers following pilot programs if necessary, gathering insights for continuous improvement.
  
  

• Sales: Demo & Trial Success
• Create trial accounts for prospective users, ensuring they have the necessary resources (sample files, documentation, etc.).
• Conduct product demos and provide sales enablement materials to highlight key features and benefits.
• Troubleshoot technical issues during trials, acting as a liaison between prospects and Engineering.
  

Ideal Candidate Profile

• Excellent written and verbal communication skills.
• Demonstrated ability to wear multiple hats in a fast-paced, dynamic environment.
• Strong analytical mindset with the ability to debug problems.
• Experience or willingness to learn technical details.
  
  

This role will require flexibility, curiosity, and a willingness to dive into new challenges daily. If you thrive in high-growth startups and love bringing new products to market, we’d love to have you on our team!