Manager, Employer Marketing and Communications

Zarminali Health is building the nation's leading pediatric multispecialty group, focused on supporting families to shape healthy futures for their children – from birth through adulthood – by completely transforming the way pediatric care is delivered nationwide. We are tackling today's challenges of increased administrative burden on clinicians and a siloed approach to pediatric care through intentional design of care delivery, enhanced by leading technology and collaborative, expert care teams.

Our name, inspired by our founder's daughter's name – Zarmina – means "something that is more precious to you than gold". We couldn't think of anything that better represents the way parents and caregivers hold the relationship with their children as the most valuable gift, and how we at Zarminali approach care for each child with equal reverence.

We strive for a healthier future for pediatric patients and a happier future for pediatric clinicians nationwide, and we are looking for people to join us in achieving this vision. If you are eager to join a growth stage company and be part of the early team that is shaping the foundation of both the company and the delivery of pediatric care, then this opportunity might be for you!

POSITION OVERVIEW

The Employer Marketing and Communications Manager is a crucial role on Zarminali's Marketing and Communications team supporting the growth of a brand-new healthcare brand with a focus on the team member experience to grow brand awareness and loyalty, as well as fueling talent acquisition and clinician recruitment. This is a unique opportunity for an experienced marketer interested in being one of the first team hires, partnering with the leaders of the Marketing and Communications and People teams to build and lead the internal communications and recruitment marketing workstreams from the ground up.

SALARY: This position is offering a salary range from $85,000 - $105,000, depending on geographic location and prior experience.

WHAT YOU'LL DO:

• Create, support, and execute marketing and communications activities in the following areas by working with enterprise and local teams:
• Employer Brand
• Continue building out the employer brand, ensuring that it aligns with the overarching Brand Strategy and that the employee value-proposition is clear from recruitment through retention.
• Collaborate with the People team to develop materials and communications plans related to benefits, well-being, and overall professional growth and development.
• Manage career section of website and other external owned marketing channels that inform the employee journey.
• In partnership with the People team, build out reputation management strategy on key external hiring websites, such as Indeed and Glassdoor.
• Support marketing and communications storytelling engine by developing inspiring team member and clinician stories.
• Recruitment Marketing
• Marketing strategist that supports the Clinician Recruitment team in their efforts to draw top physician and advanced practice clinician talent, as well as the Talent Acquisition team as they recruit for non-clinician roles at both the enterprise and local levels.
• Support creation of needed recruitment materials for a variety of channels through collaboration with agency partner(s).
• Internal Communications
• Develop the internal communications framework and channel strategy to build engagement among Zarminali Health team members.
• Part of this work will include building out the intranet, managing content development with SMEs, and setting up the framework for ongoing management to ensure it becomes a valuable resource for associates.
• Partner with the broader Marketing and Communications team to develop the internal communications needed to launch external marketing plans.
• Work with cross-functional teams to craft change communication plans and supporting materials as needed.
• Demonstrate how team members meet patient needs and support the business through compelling written storytelling that can be shared on internal and external channels.
• Culture Building
• Partner with the People team to develop and roll-out communication around programs that support engagement, well-being, and overall professional growth and development.
• Develop creative, multi-channel communication strategies for specific employee populations that reach them 'where they are at' and measure the effectiveness of campaigns to adjust as necessary.
• As part of growing team, support other duties as assigned.  
  

WHAT YOU'LL NEED:

• Bachelor's Degree in Communications, Marketing, or Related Field.
• 3 years of experience, ideally within the healthcare marketing and communications field. Prior experience in a healthcare startup environment a plus.
• Demonstrated experience in digital communications channels.
• Strong writing and editing skills, comfortable with AP style guide.
• Exceptional stakeholder engagement skills with a hyper-focus on client experience
• Experience in high-growth environments with the ability to handle shifting priorities and multitask in a loose-structure, high-expectation environment.
• Passionate about creating value for your "customers" and have exceptional interpersonal skills for developing and managing relationships with stakeholders.
• Confident and ability to remain calm under all circumstances and can establish rapport quickly with all levels of diverse staff members.
• Self-motivated achiever who thrives in an environment both working independently and being part of a highly collaborative team.
• Strong analytical and problem-solving skills with a keen attention to detail – you realize that 'the little things' can make a big difference.
• Comfortable working independently exercising exceptional judgment, demonstrating initiative, and making informed decisions with limited direction.
• Strong organization and time management skills, which allow you to be comfortable establishing new direction, managing rapid change and shifting priorities.
• Excited to join a growth company and be part of a team building the foundation that will support long-term growth.
  
  

WHAT WE OFFER:

• Be a part of a team-based environment focused on providing high quality pediatric care within a mission drive organization.  
• Access to continuous learning, skill development, and career advancement within a supportive and dynamic culture.  
• Competitive compensation package with paid time off, medical/dental/vision benefits, and others.
• Work in a newly designed and advanced clinic that emphasizes patient comfort and top-notch care in a welcoming and calming environment.  
  
  

At Zarminali Health, we are committed to our empowering clinicians and team members to deliver better pediatric care, altogether. This commitment requires building an inclusive culture and a team that represents the diverse communities we serve.

We believe that when people from all backgrounds, experiences, and perspectives come together, we create a stronger team and better care for our patients and their families. We realize the importance of an environment where clinicians and team members feel cared for, supported, and valued. We believe in the basics: treating everyone with kindness, respect, and fairness.

We do not tolerate discrimination or harassment of any kind. This includes, but is not limited to, race, color, sex, gender, age, religion or religious creed, national origin, ancestry, citizenship, marital status, sexual orientation, gender identity, gender expression, genetic information, physical or mental disability, military or veteran status, or any other characteristic protected by law.

We recruit and hire based on skills, talent, and potential, ensuring everyone has a fair chance to succeed. Together, we strive to build an inclusive and welcoming space where we can achieve our goal of building a happier future for the pediatric workforce.