What are the responsibilities and job description for the Sr. Manager, Loyalty & CRM position at Zaxbys Franchising LLC?
The Zaxbys Support Center is looking for a Sr. Manager, Loyalty & CRM to join the Loyalty CRM & Personalization team as our next digital leader. Come and be a part of a team that is doing some very big and bold things this year! We’re on a mission to digitally transform our Zax Rewardz loyalty program.
As we continue to grow, our strategies have set us up for success to be the top offering
in Chicken Fingerz, Boneless Wings and Zalads. We’d love to have you as part of our team!
This position is based in Atlanta, GA area and allows for a hybrid work schedule that includes 3 in-office days per week.
Benefits Include:
- Medical, Dental and Vision insurance
- Company-paid Disability, Critical Illness, and Basic Life insurance
- 401K participation with Company match
- 50% off meal discount at company-owned locations
- Child Care Assistance
- Education Assistance Program
- Parental Leave
- PTO and Company Holidays
ESSENTIAL JOB FUNCTIONS
Essential duties may include but are not limited to the following:
- Oversee the day-to-day operations of the Zax Rewardz loyalty program, including standing up new program features and functionality.
- Evolve our loyalty program by identifying opportunities to improve acquisition, engagement, and retention to support our overall program growth through data-driven insights and innovative strategies.
- Manage the ongoing offer strategy, execution, and performance reporting, in addition to overseeing the successful development of all loyalty marketing campaigns.
- Oversee 1-2 employees focused on delivering against our program goals across our owned channels.
KEY COMPETENCIES
- Proven experience building and managing a rewards or customer loyalty program from the ground up.
- Strong working knowledge of marketing automation, CRM, CDP, and other MarTech tools; proficiency in Punchh & Braze is highly preferred.
- Demonstrated success in developing and implementing CRM and loyalty strategies that drove customer retention, loyalty, and sales growth.
- Solid understanding of customer segmentation, personalization, and lifecycle marketing strategies.
- Strong attention to detail to ensure campaigns are delivered to highest quality standards.
- Strong analytical skills with ability to interpret data, generate insights, and make data-driven decisions.
- Excellent written and verbal communication and interpersonal skills with ability to convey complex concepts to both technical and non-technical stakeholders.
- Strong work ethic, exceptional project management and organizational skills with ability to manage multiple campaigns and initiatives simultaneously to meet deadlines.
- Experience working with a creative and/or product team to develop assets that meet brand standards.
- A constant learner, with deep knowledge of the current best practices in Loyalty & CRM.
- Creative thinker, experience working with agencies preferred.
EDUCATION AND EXPERIENCE GUIDELINES
- Education: Bachelor's degree in Marketing, Economics, Business or similar discipline
- Experience: 4 years of experience in marketing with a focus on customer loyalty, retention, and lifecycle marketing; previous experience in retail or QSR industry strongly preferred
Zaxby’s Franchising LLC is an equal opportunity employer and does not discriminate in employment decisions based on any factor protected by federal, state or local law.
PAY RANGE:
$100,000 - $132,000
Salary : $100,000 - $132,000
