What are the responsibilities and job description for the Demand Generation Senior Manager position at Zayo Group, LLC?
Company Description
Zayo provides mission-critical bandwidth to the world's most impactful companies, fueling the innovations that are transforming our society. Zayo's 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayo's communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare and other large enterprises.
Zayo is seeking an experienced and strategic Demand Generation Senior Manager to lead and optimize our digital marketing initiatives. The Demand Generation Senior Manager role requires a seasoned professional with experience in demand generation and digital marketing. The successful candidate will demonstrate a proven ability to drive high-quality leads, engage target audiences, and support sales efforts. They will also excel in managing comprehensive marketing campaigns, leveraging advanced marketing tools, and delivering actionable insights to enhance overall marketing performance. Finally, this individual will also have experience in leading teams and collaborating cross-functionally.
Responsibilities :
- Email Marketing : Develop, execute, and optimize email marketing campaigns, ensuring effective messaging, segmentation, and performance tracking.
- Webinar Execution : Plan, promote, and manage webinars, coordinating with internal stakeholders and external partners to deliver high-value content to prospects and customers.
- Database Management : Maintain and optimize the marketing contact database, ensuring accurate segmentation, consent tracking, and hygiene to support targeted outreach.
- Performance Analysis : Analyze and report on campaign performance metrics, including open rates, click-through rates (CTR), and lead quality, providing actionable insights to improve results.
What Success Looks Like :
Qualifications :
Estimated Base Salary Range : $ 104,200 - $148,800 USD / annually.
The base pay range shown is a guideline and reasonable estimate for this role. It takes into account the wide variety of factors that are considered in making compensation decisions. Actual compensation offered may vary from the posted range based upon geographic location, work experience, skill level, certifications, and other business and organizational needs. Non- sales roles may be eligible to participate in a discretionary annual incentive plan. Sales roles may be eligible to participate in a sales incentive plan.
Additionally, this position may be eligible for certain benefits, such as health insurance, life insurance, disability retirement plans, paid time off.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
Benefits, Rewards & Wellness
Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial or local laws.
This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Salary : $104,200 - $148,800
