Performance Marketing Manager (NY, NY)

About us:

Zealthy is a telemedicine company on a mission to provide critical healthcare services to all who need them. We are building the world's largest and highest quality telemedicine company and fundamentally expanding access to high-quality care.

While the Founder was most recently Founder and CEO at a unicorn healthcare company, the full-time team is currently only 13 people. The company is focused on sustainable growth, and the company is growing quickly to achieve its mission.

We work hard at Zealthy to ensure that patients can access high-quality healthcare from anywhere. This means working Monday-Friday in the office. Hours tend to be longer than at most companies because we work hard to serve our patients and make sure that we can achieve our mission of building the world's largest and highest quality telemedicine company.

The culture is focused on what we can do to serve our patients and all full-time members of the team will be equity holders in the business, as we firmly believe that all team members should be literal and figurative owners in what we are building.

The Role:

We are currently seeking a full-time Performance Marketing Manager. You would be working in Meta and Google, as these are currently our primary channels. Hands-on experience in at least one of these (ideally both) is essential, but most of all the ability to lead performance marketing and also work on the creative aspects of marketing. While your primary responsibility will be to scale using these channels, you will identify and test new channels (e.g. Snap, TV, streaming, direct mail, etc.).

What You’ll Do:

• Develop and execute comprehensive performance marketing strategies across various digital channels, including but not limited to paid search, display advertising, social media, and email marketing.
• Collaborate with cross-functional teams to align marketing initiatives with overall business goals.
• Utilize analytics tools to track, measure, and report on key performance metrics.
• Regularly analyze campaign data to identify trends, insights, and areas for optimization.
• Manage and allocate budgets effectively across different marketing channels to maximize ROI.
• Plan and execute A/B tests to optimize ad creatives, landing pages, and other campaign elements.
• Implement advanced audience targeting strategies to reach and engage specific customer segments.
• Leverage data to refine and expand audience targeting for improved campaign effectiveness.
• Stay informed about industry trends, emerging technologies, and best practices in performance marketing.
• Continue to manage 3rd party vendors that enable compliance.

What You’ll Bring:

• You have prior experience in a similar role as well as experience building effective multi-channel marketing strategies, including paid social and paid search
• You possess excellent analytical skills and leverage data, metrics, analytics, and consumer behavior trends to drive actionable insights & recommendations
• You are a highly goal-oriented individual and have excellent communication skills
• You are open-minded, curious, and a strong problem solver