Head of Content Marketing - AI Start-Up in New York

Our client is a rapidly growing B2B AI startup based in New York, transforming the Customer Engagement space with innovative AI-driven solutions. They are committed to empowering businesses with tools that solve real-world challenges, and their bold, disruptive approach sets them apart in the market.

To further elevate their brand and create impactful campaigns, they are seeking a Video Content & Social Media Marketing Manager to join their dynamic team. This role is ideal for a highly creative and results-driven marketer with a passion for producing viral campaigns and engaging content that resonates with professional audiences.

The Role

The Video Content & Social Media Marketing Manager will play a critical role in the company’s marketing strategy, leveraging creativity and data-driven insights to create engaging content, social media strategies, and experiential campaigns. Reporting to the CEO, this individual will be responsible for producing high-quality video content, driving social media growth, and crafting viral campaigns—including innovative activations such as flash mobs, pop-ups, or guerrilla stunts—to position the brand as an industry leader.

Key Responsibilities

Video Content Production

- Oversee the end-to-end creation of video content, including scripting, storyboarding, filming, editing, and publishing.

- Develop content tailored for platforms such as LinkedIn, Instagram, YouTube, and Twitter, balancing thought leadership with shareable trends.

- Work closely with product and design teams to create explainer videos, customer success stories, and engaging educational materials.

Social Media Strategy & Execution

- Design and implement innovative social media campaigns to grow engagement, followers, and brand recognition.

- Manage the social media content calendar, ensuring alignment with product launches, events, and key industry milestones.

- Analyze performance metrics to refine strategies and deliver measurable results.

Viral Campaign & Activation Management

- Conceptualize and execute unique, buzz-worthy campaigns, including experiential activations (e.g., flash mobs, guerrilla marketing stunts).

- Collaborate with influencers, customers, and partners to amplify reach and create shareable content moments.

- Stay ahead of trends, using real-time opportunities to craft campaigns that resonate with professional audiences.

Brand Storytelling & Voice

- Maintain and evolve the brand’s voice, ensuring alignment across all content and messaging.

- Partner with leadership to develop thought leadership pieces and industry-specific content that strengthens the company’s market position.

Collaboration & Project Management

- Work closely with cross-functional teams, including sales, design, and product, to align marketing activities with business objectives.

- Manage budgets, timelines, and external vendors to deliver high-quality campaigns on time and within budget.

Candidate Profile

The ideal candidate is a creative and strategic thinker with a flair for storytelling and a deep understanding of social media trends. They thrive in a fast-paced startup environment and have a proven track record of designing and executing viral campaigns.

Key Attributes

- Creative Visionary: Capable of turning complex ideas into engaging, accessible content.

- Trend Savvy: Always ahead of the curve, with an eye for identifying viral opportunities and emerging trends.

- Analytical Thinker: Combines creativity with data-driven insights to optimize performance and achieve measurable results.

- Proactive: Thrives in a startup environment, taking initiative and bringing fresh ideas to the table.

- Collaborative: A team player who works well across departments to ensure alignment and impact.

Requirements

- Experience: 3–5 years in video content creation and social media marketing, ideally within the B2B, tech, or AI space.

- Portfolio: Proven success in creating engaging, viral campaigns (portfolio required).

- Technical Skills: Expertise in video editing tools (e.g., Adobe Premiere, Final Cut Pro), social media platforms, and analytics tools.

- Communication: Strong written and verbal communication skills, with experience developing content for a professional audience.

- Project Management: Ability to manage multiple projects simultaneously, meeting deadlines and objectives.

-Strong Social Media following, ideally on LinkedIn

What’s on Offer

- Competitive salary and benefits package.

- The opportunity to join a forward-thinking, fast-growing company at the forefront of AI innovation.

- A dynamic, collaborative work environment that values creativity and bold ideas.

If you’re a passionate storyteller with a knack for creating buzz and driving engagement, we’d love to hear from you. Apply today to join this innovative team!