What are the responsibilities and job description for the Associate, Product Manager position at Zeiss Inc?
About Us :
How many companies can say they've been in business for over 177 years?!
Here at ZEISS, we certainly can! As the pioneers of science, ZEISS handles the everchanging environments in a fast-paced world, meeting it with cutting edge of technologies and continuous advancements. ZEISS believes that innovation and technology are the key to a sustainable future and solutions for global change. We have a diverse range of portfolios throughout the ZEISS family in segments like, Industrial Quality & Research, Medical Technology, Consumer Markets and Semiconductor Manufacturing Technology. We are a global company with over 42,000 employees and have over 4,000 in the US and Canada alone! Make a difference, come join the team!
About the Role :
The Associate Product Manager has oversight and responsibility to implement the strategic plan and guide the product direction for their assigned product portfolio with the U.S. Defines and implements a 12-18 month product strategy that provides long-term profitable revenue growth; successful definition and set up of new products that meet the needs of the target customer, labs, and channel partners in a timely / profitable manner; manage the current year operational plans; partner with other functions to achieve desired results. In addition, the Associate, Product Manager holds overall responsibility for the Go-to-Market strategy and implementation of designated products.
- Gather and analyze market information and identify market opportunities
- Introduce new products and forecast associated revenue.
- Oversee day-to-day product management activities. Define necessary associated measures (initiation of product developments, planning the support of product launches, go-to-market measures)
- Monitor the sales and turnover development of the assigned product segments
- Manage product discontinuation roadmap
- Develop positioning messaging
- Business / category needs assessment and recommended solutions
- Oversee pricing strategy based on market demand and competitive environment
- Interface with the Global product team
- Oversee and contribute to the production of technical B2B and B2C collateral and materials
- Develop financial business cases for all new products including corporate approvals
- Provide project Leadership for cross-functional initiatives
- Develop and execute annual product promotional calendar, working closely with the Marketing, Sales, and IT teams.
- Complete all relevant documentation and get approvals from direct manager and any required leadership team members. Documentation includes but is not limited to : the Program Data Sheet, Creative Briefs, messaging documents, sell-in / training presentations, and customer-facing materials.
- Collaborate with marketing and sales to generate ideas for campaigns.
- Experience working with Microsoft suite of products and other mainstream productivity apps (TEAMS, MIRO, ZOOM, SalesForce,...)
- Create compelling and clear PowerPoint presentations and business cases.
- Generate copy and content for collateral and campaigns.
- Support the Sales Organization in the preparation of Program and Promotional training materials, including format, content, and delivery.
- Develop promotional collateral to market promotions to targeted prospects, utilizing appropriate online and offline vehicles.
- Effectively maintains good working relationships with a network field Sales Representatives and key stakeholders
- Some "interest in science / technology" in order to demonstrate a deep understanding of how products are made and what features distinguish them
- Conduct and report post-promotion analysis including ROI metrics.
- Effective at delivering presentations to mid-large audiences
- Follows safety standards and reports any safety concerns to leadership
Qualifications :
Years & Type Preferred
Preferred Knowledge / Skills / Abilities
Your ZEISS Recruiting Team :
Emilio Arias
