What are the responsibilities and job description for the Digital Marketing Expert position at Zen Payments?
Job Description
We are seeking a highly skilled Digital Marketing Expert to join our team and drive our digital marketing efforts. The ideal candidate will have mastery in Google Ads, experience in B2B marketing, and a strong background in Microsoft Advertising. As a key member of our marketing team, you’ll play a critical role in shaping our digital strategies, optimizing campaigns, and guiding our future growth.
Key Responsibilities
• Google Ads Mastery: Develop, execute, and optimize Google Ads campaigns, ensuring maximum ROI through strategic bid management, keyword optimization, and impactful ad copy.
• Microsoft Advertising: Leverage expertise in Microsoft Advertising to expand our digital presence across multiple platforms and drive targeted B2B traffic.
• B2B Marketing: Use your in-depth knowledge of B2B marketing to tailor strategies and campaigns that align with our target audience and business goals.
• Leadership & Mentorship: Lead by example, fostering a collaborative environment within the marketing team. Be prepared to take on, mentor, and manage future marketing team members.
• Reporting & Analytics: Compile comprehensive and meaningful reports for shareholders, showcasing key metrics, insights, and actionable recommendations to communicate campaign performance.
• Communication: Exhibit strong communication skills to effectively liaise with internal stakeholders and present strategies, results, and market insights with clarity and confidence.
Qualifications
• Proven experience as a Digital Marketing Expert, with advanced skills in Google Ads and Microsoft Advertising.
• Background in B2B marketing with a solid understanding of customer acquisition and lead generation tactics.
• Exceptional analytical skills to interpret data and translate findings into actionable strategies and impactful reports.
• Strong leadership abilities and a genuine interest in mentoring and developing future team members.
• Excellent communication skills, both written and verbal, with the ability to engage and influence a wide range of stakeholders.
• Detail-oriented and results-driven with a strategic approach to meeting KPIs and business goals.
Benefits
• Career growth opportunities with potential to lead a growing team
• Access to ongoing training and professional development
• Competitive salary and benefits package
• Collaborative, supportive work environment focused on innovation and growth
If you are a motivated digital marketing professional with a passion for B2B marketing and are looking to take on a leadership role, we’d love to hear from you.
Salary : $90,000 - $110,000