Analyst, Competitive Intelligence

The Zenith Competitive Intelligence Team provides advertising intelligence that yields insights resulting in a marketplace advantage for Zenith’s client base. Our goal is to deliver the most accurate, timely and granular competitive media spending reports & analysis to our clients.

Responsibilities

Individual

• Lead the development, maintenance and evolution of reports based on understanding of our clients’ business needs.
• Work daily with large sets of complex data.
• Think and write in a logical flow; present and defend analysis and methodologies.
• Troubleshoot data discrepancies (problem-solving).
• Ability to be self-sufficient as well as work in a collaborative environment.
• Familiar with media measurement methodologies.
• Experience working in a fast-paced environment and can managing multiple client workstreams.
• Confidence in speaking to data, trends, and research to a variety of audiences.
• Leverage industry research and news to provide competitive team POVs.
• Entrepreneurial spirit

Organizational

• Own and create client relationships.
• Write and present research analysis with an understanding of media plans/budgets.
• Collaborate with internal stakeholders (i.e., strategy, analytics, advertising operations, investment, etc.).
• Manage vendor relationships.

Requirements

• 1 year of media experience (agency, vendor, research, data, measurement, etc.).
• Expert in PowerPoint (slideware creation) and Excel (pivot tables, vlookups, commands, etc.).
• Proficient in business writing and public speaking.
• Experience with Kantar/Nielsen competitive reporting tools is a plus.
• Ability to stand up large-scale data projects using complex data sets.
• Telecom/tech experience preferred.
• Organized, detail oriented. Expects excellence and accuracy.
• Local media experience is a plus.