Demo

Associate Director, Programmatic

Zenith
New York, NY Full Time
POSTED ON 4/24/2025
AVAILABLE BEFORE 5/23/2025

This Associate Director, Programmatic position requires a highly motivated, technical savvy, detail orientated, and entrepreneurial person to lead the day to day management of the technical end of the Programmatic team. This individual will develop/ deliver/ inspire Zenith’s vision of Live ROI and our audience first approach as a mantra and help champion that spirit to their team, while positioning Zenith Media as an Interactive strategy leader.

Responsibilities

  • Help clients launch DMP, Attribution, TMS and other data and audience based technology solutions across display, video, social, mobile and all offline media
  • Write and deliver technical strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations/plans
  • Evaluate and select strategic solutions on behalf of select clients such as DMP’s, Attribution and TMS tools
  • Build, maintain and grow client relationships and client business
  • Analyze client’s audience strategies and work with strategy and activation groups to lead business case development
  • Build and maintain relationships with data and technology vendors and internal agency counterparts
  • Responsible for the creation of education materials that keep the entire agency up to speed on marketplace tools and various technologies as they continue to innovate and iterate
  • Command a comprehensive understanding of marketing communications which can be effectively translated into developing audience goals, objectives, and strategies
  • Motivate and manage Precision’s technology team in the creation, development and execution of programmatic and general media activations, solutions and tactics
  • Facilitate team building through collaborative management style, open communication and focused project management to assure that assignments are executed in a timely manner
  • Ensure team delivers upon objectives within budget and time parameters
  • Support VP/SVP in managing account profitability; identify, assess, and implement strategic organizational capabilities and partner initiatives in a profitable manner
  • Demonstrate a deep technical understanding as well as problem solving and intervention when necessary
  • Understand Agency business objectives above and beyond technical role by actively participating in cross agency projects
  • i.e. Taskforces that strengthen media discipline


Qualifications

  • 5 years Digital operations and media technology experience, preferably from a technology company or media agency or trading desk background
  • Strong background in interactive work: DSPs, DMPs, Mobile innovations, OLV cross screen, data and analytics, etc…
  • Experience using or launching data, attribution or programmatic tools
  • Track record of building successful client relationships
  • Strong presentation skills
  • Strong written and verbal communication skills
  • Demonstrated ability to think strategically
  • Must be a self-starter who works well in a fast-paced, team-oriented environment
  • Proven ability to interact with people at all levels of an organization, fostering strong cross-functional teamwork and result
  • Significant experience in a service, delivery and/or customer focused organization is required
  • Must have demonstrated ability to gets things done through 'un-owned’ resources
  • Must have outstanding motivational and interpersonal skills
  • Commitment to delivering creative solutions, and the ability to align team members behind creative solutions

Salary : $118,000 - $120,000

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