What are the responsibilities and job description for the Senior Campaign Manager, Programmatic position at Zenith?
T he Zenith Programmatic team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments. This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal.
Responsibilities
The Senior Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his / her portfolio and implement campaigns with the support of Campaign Specialists. Campaign Managers train Campaign Specialists on client specific requirements, providing expertise in optimization strategies and guidance on best practices related to client communication.
The ideal candidate will have prior online trafficking and campaign management experience, strong analytical and communication skills, and prior experience with bid management platforms and active campaign optimization. Campaign Managers must possess a strong inner drive to contribute.
Qualifications
- Four-year college degree
- Must have 2 years of experience in bid management, campaign management / optimization, or digital media operations
- Client facing experience with the ability to identify risks and effectively manage through issues
- Understanding of traditional and interactive media planning elements
- Proficiency in Microsoft Office solutions
- Strong analytical thinking and mathematical skills
- Excellent communication and writing skills
- Strong project management skills
- Strong desire to contribute to a team
