Supervisor, Programmatic

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Overview

The Programmatic team is Zenith’s in-house hands-on-keyboard programmatic buying group. Precision services all clients across the Zenith agency and works very closely with the over-arching Strategy and Digital Investment departments. They are a highly specialized team that is passionate about programmatic strategy and the ever-evolving digital landscape (particularly as it relates to new ad tech and new types of data collection). They also are internal advocates within the agency pushing other departments to leverage programmatic data to mine new audience insights than might inform or support broader marketing strategies.

The Supervisor oversees the development and execution of programmatic campaigns across Display, Mobile, and Video channels within Zenith’s Precision team. He/She/They must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly desire to contribute to a unique team of industry thought leaders.

The Supervisor will possess the technical skills to flawlessly execute high-profile programmatic campaigns, employ best practices, and provide constructive critiques about campaign design in order to exceed client objectives. The Supervisor owns planning activities for complex or large-spend campaigns, and is responsible for generating insights while driving learnings across the full suite of the client’s digital activities.

As the day-to-day point of contact for Strategy and Activation colleagues within Zenith, he/she/they owns the development of programmatic education for clients, internal and external status documentation, and facilitates discussion during client meetings when strategy or campaign insights are being presented.

Alongside the Director, the Supervisor will be tasked with innovative thought leadership around audience strategies, channel adoption, data applications, and campaign optimization. To achieve this, the Supervisor will also be asked to build strong relationships and establish clear lines of communication with ad tech partners in the industry

Responsibilities

• Direct and manage the daily workflow of campaigns, including proposal development, campaign activation & maintenance, and post-buy recaps
• Managing and supervising direct reports
• Exposure to and activation experience of Private Marketplaces (PMP)
• Review client deliverables for quality and ensure that any recommendations are sound and viable
• Understand and effectively communicate Precision’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Monitor and report on campaign performance in collaboration with the Analytics team
• Lead monthly campaign billing
• Adopt established account management standards and enhance campaign best practices
• Maintain accountability for QA procedures across upcoming and live campaigns
• Participate in regular knowledge share sessions to present and learn new strategies for optimizing and enhancing campaign performance
• Foster strong communication and collaboration within the team and the agency
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity

Qualifications

• Understanding of media planning & buying elements
• Strong analytical and mathematical skills
• Excellent communication and writing skills
• Ability to organize and manage detailed work, as well as work independently and balance multiple tasks
• 3 years of integrated experience managing Display, Video, CTV and Mobile Programmatic Media Buying
• Proficiency in programmatic buying and experience should include technologies such as DV360 and TTD
• Proficiency in Microsoft Office solutions including advanced Excel and PPT skills
• 2 years with increasing levels of responsibility within an agency or media company

Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.