What are the responsibilities and job description for the Vice President, Data Science position at Zenith?
This range is provided by Zenith. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
200,000.00 / yr - $210,000.00 / yr
The VP, Data Science is responsible for driving the audience platform for our client, activating audience data and managing the technology platforms to drive better marketing decisions. This highly motivated, detail-oriented individual manages data science processes, and collaborates with cross-functional teams to guide audience strategies and deliver on client objectives. The position will play a key role in collaborating across agency teams and maximizing existing audience data, as well as new data streams to fuel audience platforms.
This individual will also partner closely with the data and platform solutions group; a specialized team within the agency acting as digital data and ad technology experts. This will include collaboration with the media team and internal groups who own DSP / Programmatic Strategy, Multi-Touch Attribution, and Dynamic Creative Optimization.
Responsibilities
- Drive data science workflows and strategies for integrated audience strategy and delivery
- Lead data science deliverables to impact audience design and campaign strategies across a client portfolio of brands
- Execute data science methodologies to impact business, operations and campaign strategies across a client portfolio of brands
- Drive audience-driven media plans, insights, and experiences in partnership with internal teams
- Lead audience deployments and workflows across our channel partners and internal marketing, analytics, and media planning teams for activation
- Manage process of building audiences, sharing data with partners, and delivering audience-based performance outputs
- Partner with the media, strategy and investment teams to make the audience platform a key tool for smarter planning
- Act as internal resource to demonstrate agency knowledge of audience strategies and data science methodologies
- Support and / or manage writing of audience team deliverables (timelines, POVs, RFPs, presentations, etc.)
- Maintain knowledge of current media trends, privacy regulations, and Adtech / Martech ecosystems
- Demonstrate strong analytical and storytelling skills to inspire alignment and action
Qualifications
Additional Information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Veterans Encouraged to Apply
Seniority level
Not Applicable
Employment type
Full-time
Job function
Marketing and Advertising
Industries
Marketing Services
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Salary : $200,000 - $210,000
