What are the responsibilities and job description for the Product Enablement Manager position at Zenlayer, Inc?
Zenlayer is the first massively distributed edge cloud provider, operating 290 Points of Presence across 70 countries. With accolades including PTC “Best Networking Innovation”, “Outstanding Cloud, Data Center, or Interconnection Company”, and Inc. 5000, we enable businesses to deploy and run applications at the edge, thus reducing network latency to the end user. Zenlayer focuses on improving connections worldwide, all while nurturing a unique company culture that values service, growth, and trust. As a “Zenplayer”, you’ll be joining a community of success-driven team players that share the dream of powering a better-connected world.
We’re seeking an experienced Product Enablement Manager to drive the adoption of our cloud and network solutions. This role demands a deep understanding of customers’ unique challenges and the ability to take ownership of the go-to-market strategy, positioning, and messaging for our suite of cloud and networking products. You’ll interact directly with customers to understand their application architectures, building compelling narratives, and connect our solutions to their address their pain-points and real-world needs.
Duties & Responsibilities
- Engage directly with customers to explore their use cases and application architectures, identifying how our solutions can address their needs.
- Serve as the voice of the customer internally, ensuring their challenges are central to product decision.
- Translate complex cloud and networking solutions into clear, customer-centric value propositions and create targeted messaging and tailor campaigns for key verticals (e.g., gaming, OTT, VPN, etc.).
- Own the launch strategy for new products and features and develop pricing and packaging recommendations aligned with key vertical buying behavior.
- Design and deliver tools (e.g., playbooks, battle cards, etc.) that empower the sales team to close deals effectively.
- Collaborate with the content team to develop key assets, such as case studies, webinars, thought leadership blogs, and whitepapers.
- Own, define, and track metrics for product marketing activities. Continuously optimize based on performance data and feedback.
Required Qualifications:
- Bachelor’s degree
- 3 years of product marketing experience in cloud, SaaS, or related industries.
- Proven track record in positioning and launching technical products in a competitive market.
- Direct experience engaging with customers to understand their needs and translating those insights into actionable strategies.
- Strong technical aptitude: ability to understand and articulate the value of complex cloud and networking solutions.
- Excellent storytelling and communication skills, with an ability to bridge technical and business audiences.
- Expertise in GTM strategy, sales enablement, and competitive positioning.
